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Wrigley's Orbit(R), Extra(R) and Eclipse(R) Sugar-Free Chewing Gums Awarded American Dental Association's Seal of Acceptance
Date:9/25/2007

Wrigley products first and only chewing gums in the U.S. to earn trusted

symbol of safety and effectiveness

CHICAGO, Sept. 25 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr. Company (NYSE: WWY) today announced its Orbit(R), Extra(R) and Eclipse(R) sugar-free chewing gums have earned the universally trusted American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first and only gums in the U.S. to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids. The ADA Seal makes clear that chewing Wrigley's Orbit, Extra and Eclipse sugar-free gums can help maintain good oral health.

"We're proud to lead the industry by being awarded this important recognition," said Bill Wrigley, Jr., Executive Chairman and Chairman of the Board. "Wrigley has been championing the oral health benefits of chewing gum for nearly 20 years. Now the ADA Seal of Acceptance makes perfectly clear to dental professionals and consumers that chewing Wrigley's Orbit, Extra and Eclipse sugar-free gums is a convenient and portable way to help maintain and improve oral health."

The ADA's Seal of Acceptance has been a respected symbol of safety and effectiveness for more than 75 years. The organization awarded its Seal of Acceptance to Wrigley after a thorough analysis of nearly 20 years' worth of independent scientific research which demonstrated chewing Wrigley sugar-free gums helped to protect dental health. Both clinical and laboratory studies underwent rigorous review by the ADA's Council on Scientific Affairs, with assistance by staff scientists and some of its more than 100 expert consultants.

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SOURCE The Wm. Wrigley Jr. Company
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