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Wrigley Keeps Kids Smiling Through Donation to American Dental Association Program
Date:1/28/2008

ally support programs like 'Give Kids A Smile,' we can help underserved children receive the care and education they need to establish good oral health habits early on that will last a lifetime."

To learn more about Wrigley's commitment to oral health and help give kids a reason to smile, visit http://www.gumisgood.com and http://www.ada.org/goto/gkas.

About the American Dental Association and Give Kids A Smile(R)

The not-for-profit ADA is the nation's largest dental association, representing more than 155,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA's Seal of Acceptance has been a respected symbol of safety and effectiveness for more than 75 years. The organization awarded its Seal of Acceptance to Wrigley after a thorough analysis of nearly 20 years' worth of independent scientific research which demonstrated chewing Wrigley sugar-free gums helped to protect dental health. Both clinical and laboratory studies underwent rigorous review by the ADA's Council on Scientific Affairs, with assistance by staff scientists and some of its more than 100 expert consultants.

Give Kids A Smile(R) is a part of National Children's Dental Health Month and is observed every year on the first Friday in February. The program provides a range in services, including oral health education and restorative care to children in need who do not have access to care.

The Benefits of Chewing

Wrigley's commitment to oral health is part of an ongoing commitment to advancing and sharing scientific research that explores the benefits
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SOURCE Wm. Wrigley Jr. Company
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