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Wraps Coming Off 'Nearly-Nude' Senior Calendar in Unique Ceremony

VIRGINIA BEACH, Va., Sept. 21 /PRNewswire/ -- What brings together a group of semi-clad senior gentlemen, a city mayor, and Neptune - God of the Sea? The unveiling of one of the country's most hilarious and titillating charity fundraising calendars.

A new twist on pin-up girls, these calendar guys, ranging in age from 69 to 90, recently shed their inhibitions to bare it all (behind strategically placed props) for a 2010 "nearly nude" calendar, with sales benefiting their local Volunteer Rescue Squad. Fellow residents at the Atlantic Shores Retirement Community in Virginia Beach, Virginia, these fifteen active seniors (and one dog) are enjoying a late-stage brush with fame. And on September 22, 2009, the wraps are coming off -- the calendar, that is -- as "The Pin-Up Boys of Atlantic Shores" is officially unveiled.

Appropriately "dressed down" for the event, "The Boys" will arrive attired in bathrobes for the Unveiling Ceremony at 11:00 a.m. on September 22 at Atlantic Shores. Awaiting them will be throngs of adoring fans, as well as Virginia Beach City Mayor Will Sessoms, and Randy Sutton, "King Neptune" -- official ambassador of Virginia Beach's annual Neptune Festival.

Mayor Sessoms will proclaim September 22 as "Pin-Up Boys of Atlantic Shores/Princess Anne Courthouse Volunteer Rescue Squad Partnership Day," in the City of Virginia Beach, and officially present the first calendar to Donna Reinhart-Bourgelas, daughter of the late Don Reinhart, former Atlantic Shores resident who conceived the project which has energized the entire community.

The event will be a celebration of the combined talents which created the calendar, which involved extensive planning, elaborate photo shoots and photo-retouching, but was amazingly produced in just nine weeks, all directed by a committee of seniors at Atlantic Shores.

The fifteen-month calendar spotlights the individual careers and interests of each model -- from a classical vocalist to a chemistry teacher, and a Bonsai tree cultivator to a 70-year-old active Emergency Medical Technician. All are creatively obscured to create the illusion of nudity in a range of comical vignettes.

"We had a marvelous time dreaming up different scenes for each of them," commented Calendar Committee Co-chair Betty Brown. "These men have been the best sports in the world, and have carried on the momentum beyond the photo shoots, doing personal appearances, building floats and serving on committees. And the word is getting out -- even people coming to visit Atlantic Shores for the first time are asking to meet the models. They are turning in to quasi-celebrities!" In fact, Dan Ferruci's fame preceded him during a recent hospital visit, where he was affectionately referred to as "Mr. July" by the staff.

Originally hailing from hometowns as far away as Brooklyn, N.Y.; Portsmouth, Ohio; Detroit and Long Island, N.Y., these spunky seniors brought not only their good looks to the project, but a wide range of personal experiences as well. Each model shared their philosophies on life with a "Words of Wisdom" quote on their calendar page, ranging from "You can do a lot of good if you're not concerned with who gets the credit," to "Growing old is not for sissies!"

The combination of personalities, philosophies, talents and hobbies make the calendar truly unique. "Mr. February," George Traskowsky stretched out in a pool scattered with rose petals and a rose gripped in his teeth, entirely relishing the moment and momentarily putting aside his battle with cancer and Parkinson's. His experience? "It felt wonderful, and was so much fun," exclaimed George. Atlantic Shores Executive Director Eden Jones added, "We had a hard time keeping him from totally getting into the spirit by slipping off his skivvies."

A storm was rolling in as "Mr. October," Paul Yocher stood on the 14th green at Red Wing Golf course, awaiting his 15 seconds of fame, and hoping for no lightning during his golf-themed shot. According to Paul, "The risk was all worth it for the good cause. Still, I'm glad I had my fiberglass clubs that day!" Coincidentally, Paul's "words of wisdom" are "He came, he died, he made a difference."

"Mr. May," Mike Ferguson, an active Episcopal priest and volunteer EMT, strikes a pose behind a back-board in front of an ambulance -- much to the delight of his congregation and fellow emergency rescue co-workers. Any backlash from his parishioners? "None so far, everyone has mostly been amused," laughed Mike. In fact, the congregation has been rallying behind the

project, with more than 30 calendars already sold so far, and the women's bible study group plan on being at the front of the autograph line at the Unveiling Ceremony.

Has anyone been offended by the nearly-nude nature of the calendar? According to Eden Jones, "All the photos are fun, yet very tastefully done. We've heard nothing but rave reviews. Some of our 'boys' in their nineties are in better shape than men half their age! The project has also generated tremendous support and excitement as it is giving back to a vital group in our community."

From the start, the calendar was envisioned as a means to raise funds for a worthy cause. Net profits from the sale of the calendar will go to the Princess Anne Courthouse Volunteer Rescue Squad, a dedicated group of individuals who provide 24-hour emergency medical care at no cost to residents in the Virginia Beach area.

"We're honored to have been chosen to receive proceeds from the calendar," stated squad spokesperson Richard Otto. "Outside funding is vital to continuing our life support response efforts, and this project is also helping to raise awareness for the need for public support of volunteer rescue squads around the country."

And while the calendar is helping to support the community, the community came forward to support the calendar. Local printer Teagle & Little offered printing for the calendar at-cost, and Adams Outdoor extended billboard space to promote the calendar alongside area freeways. Local retailers also stepped up to offer the calendars for sales in their businesses.

In their first public appearance, fans can meet "the boys" personally at a special calendar-signing booth at the Virginia Beach Neptune Festival on September 25-27. The "Pin-Up Boys" will also star on a float of their own design in the festival's Grand Parade on September 26. The Unveiling Ceremony on September 22 will feature the official christening of the float with a champagne spray across its bow by King Neptune. Future calendar-signing events are also planned at local bookstores and retailers.

"The Pin-Up Boys of Atlantic Shores" calendar is available for purchase online for $14.95 plus shipping & handling, and at local area retailers. To purchase calendars, check updated retail locations and view calendar signing events, visit or call (800) 821-2774.

Online Press Room/downloadable photos at:

SOURCE The Pin-Up Boys of Atlantic Shores
Copyright©2009 PR Newswire.
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