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Worldwide Probiotic Drink, Yakult(R), Launches in Its First Major U.S. Market
Date:9/24/2007

om general cultures commonly found in yogurt because it is able to withstand strong gastric acids and reach the intestines alive. The standard 2.7 fluid ounce bottle of Yakult contains an impressive 8 billion L. casei Shirota bacteria. In Japan, years of research support the various health benefits of probiotics, including the suppression of harmful bacteria in the intestines, improved digestive function, and maintenance of overall health. However, probiotic research in the United States is only in its infancy and the impact on health is still being evaluated.

Today Yakult also launches its advertising campaign featuring the slogan: "Every day. For Every Body.(TM)" Ads will run in prominent print publications and be aired during premier TV and radio programming in Southern California.

Yakult Honsha Co., Ltd., the parent company of Yakult U.S.A. Inc., was established in Japan in 1955. The quality of Yakult is supported by more than 70 years of scientific research. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. To learn more, visit http://www.yakultusa.com.

Contact: Lauren Weidelman

Yakult U.S.A. Inc.

(310) 542-7065 ext. 107


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SOURCE Yakult Honsha Co., Ltd.
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