Navigation Links
Worldwide Probiotic Drink, Yakult(R), Launches in Its First Major U.S. Market
Date:9/24/2007

- Ad campaign and product launch in Southern California is an important

stride to help spread Yakult's message about preventative health to

Americans -

TORRANCE, Calif., Sept. 24 /PRNewswire/ -- Tokyo-based consumer products company Yakult Honsha Co., Ltd. has announced sales of world-leading beverage, Yakult, in its first mainstream market in the U.S. This fall, the probiotic dairy drink will be available at major supermarkets, initially in Southern California with plans to expand to all grocery chains throughout the state. In 1999 Yakult U.S.A. Inc., the corporate subsidiary, set up operations in Los Angeles but only distributed the product to Asian and Hispanic grocery stores due to Yakult's popularity and good reputation among these consumers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070911/YAKULTLOGO)

"More than 25 million people in 30 countries around the world enjoy Yakult on a daily basis. We hope that Americans will also incorporate our delicious product into their diets in pursuit of a healthy lifestyle," says Mr. Teruo Tabuchi, Vice President and Chief Operating Officer of Torrance, CA-based Yakult U.S.A. Inc. "We continue to carry out the goals set forth by our company's founder -- to educate every one in the world about preventive health."

While probiotic products and the concept of "friendly bacteria" are just beginning to catch on in America, Yakult has been around for a long time as the leading company. The beverage was developed in 1930 by a Japanese microbiologist, Dr. Minoru Shirota, who aspired to create a healthy product that everyone could afford. Twenty years later the company was formed and now more than 8 million bottles are consumed daily in Japan alone.

The active bacteria unique to Yakult is called Lactobacillus casei strain Shirota, named in honor of Dr. Shirota. It differs from general cultures commonly found in yogurt because it is able to withstand strong gastric acids and reach the intestines alive. The standard 2.7 fluid ounce bottle of Yakult contains an impressive 8 billion L. casei Shirota bacteria. In Japan, years of research support the various health benefits of probiotics, including the suppression of harmful bacteria in the intestines, improved digestive function, and maintenance of overall health. However, probiotic research in the United States is only in its infancy and the impact on health is still being evaluated.

Today Yakult also launches its advertising campaign featuring the slogan: "Every day. For Every Body.(TM)" Ads will run in prominent print publications and be aired during premier TV and radio programming in Southern California.

Yakult Honsha Co., Ltd., the parent company of Yakult U.S.A. Inc., was established in Japan in 1955. The quality of Yakult is supported by more than 70 years of scientific research. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. To learn more, visit http://www.yakultusa.com.

Contact: Lauren Weidelman

Yakult U.S.A. Inc.

(310) 542-7065 ext. 107


'/>"/>
SOURCE Yakult Honsha Co., Ltd.
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Drop in Worldwide Measles deaths by 40%
2. Drugs Banned worldwide still available in India
3. Domestic Violence: The Silent Killer of Women Worldwide
4. New Study Questions Cannibalism As A Worldwide Selective Force
5. Pfizer Acquires Worldwide Rights For New Overactive Bladder Drug
6. Study Shows That More Than 3 Million Stillbirths Occur Worldwide Every Year
7. Smoke From Cooking Fuels Cause A Significant Number Of Death Worldwide
8. Tobacco and use by teen’s common worldwide: Surve
9. Many teens resort to Tobacco,worldwide: Survey
10. G8 Leaders Vows to Combat Infectious Diseases Worldwide
11. GLEWS - A Worldwide System to Alert Onset of Animal Diseases that are a Threat to Humans
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... ... May 27, 2016 , ... With over 60 percent of acute ... for a sustainable product to aid in the rehabilitation process has steadily increased. Ekso ... of individuals with hemiplegia due to stroke. , Ekso Bionics has now received clearance ...
(Date:5/27/2016)... ... May 27, 2016 , ... ... is bolstered by inspiring human-interest stories, courtesy of awareness-driven celebrities and thought leaders. ... from leading advocates, associations and industry leaders such as Bioness. , As ...
(Date:5/27/2016)... ... May 27, 2016 , ... Beleza Medspa ... fat composition regulations. This is the first time that Coolsculpting is being used ... least every six months to ensure they meet the prescribed body-fat standard, measured by ...
(Date:5/27/2016)... ... May 27, 2016 , ... Aimed at nurses and employees in ... come courtesy of leaders in the nursing and health care industry. It also provides ... associations—namely Abilene Christian University. , As the nursing industry is coming out of ...
(Date:5/27/2016)... ... May 27, 2016 , ... With a team of ... food industries. Aside from its GMP accreditation, Validation Center is also a registered ... products, services and staff. , Validation Center is ISO17025 accredited and only offers ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)... , May 24, 2016  Diana Russell suffers from ... organs from the inside out.  This disease has put ... on her children and grandchildren to leave her home.  ... Diana,s family cannot haul the wheelchair.  So if there ... car, and Diana is left to wait for the ...
(Date:5/24/2016)... 24, 2016 Celsion Corporation (NASDAQ: ... today provided an update on its ongoing OVATION ... combining GEN-1, the Company,s DNA-based immunotherapy, with the ... patients with advanced ovarian cancer who will undergo ... is an IL-12 DNA plasmid vector formulated as ...
(Date:5/24/2016)... , May 24, 2016 ... doble terapia del mundo, introduce catéteres para la ... OrbusNeich, una compañía global especializada en el ... ha expandido su cartera incluyendo productos para tratar ... y Scoreflex™ PTA son los dispositivos de primera ...
Breaking Medicine Technology: