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Worldwide Gap Between Vision Care Attitudes & Behavior
Date:8/6/2009

JACKSONVILLE, Fla., Aug. 6 /PRNewswire/ -- Across cultures and national boundaries, sight is valued as the most important of the five senses. Yet, new research reveals that across the world, nearly half (44%) share the misguided belief that seeing well translates to good eye health. This and other findings confirm a large global gap between vision care attitudes and behavior which may be preventing people from seeking proper treatment and diagnosis for them and their children.

Gaps in vision care attitudes and behavior are a recurrent theme throughout Global Attitudes and Perceptions About Vision Care, a new survey conducted on behalf of The Vision Care Institute(TM), LLC, a Johnson & Johnson company. More than 6,500 adults from Australia, Brazil, China, France, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Taiwan, the United Kingdom and the United States were surveyed to better understand the incidence, practice and perception of eye exams for adults and children around the world.

Globally, survey respondents demonstrate a strong belief that good vision positively impacts quality of life. Eight-in-ten respondents (79%) believe that improving their vision will impact their enjoyment of life, helping them perform better in hobbies (73%), school/career (71%), and sports (65%). More than seven-in-ten respondents (72%) say that improving their vision will also help them feel better about themselves and give them more confidence.

Parents/caregivers around the world strongly believe that improving their children's vision would have comparatively more of an impact on their children's lives than their own.

Despite these reported beliefs, however, only half (54%) of survey participants have ever had a comprehensive eye exam -- an examination conducted in an office by an eye care professional that checks not just for
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SOURCE The Vision Care Institute(TM), LLC
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