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World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS in Africa
Date:11/30/2008

sively stream select (RED)WIRE content. Overall, MSN, Windows Live and Microsoft.com attract more than 550 million unique users worldwide per month with localized versions available globally in 42 markets and 21 languages.

PassAlong Networks -- PassAlong Networks built the (RED)WIRE desktop application on Adobe AIR technology. Founded in 2002, PassAlong Networks began its foray into digital media distribution by launching PassAlong.com the company's own music download store. PassAlong has since developed several innovative consumer products geared toward media distribution including OnTour(R), Speakerheart(TM) and StoreBlocks(TM). The company is now leveraging its media services engine to deliver content to wireless consumer electronics devices including mobile phones, media players and devices found in the connected home.

W Hotels -- W Hotels Worldwide is proud to be the official hotel partner of (RED)WIRE. Through this exciting partnership, W Hotels will encourage music-loving jetsetters around the world to sign up, helping to raise much-needed monies for the Global Fund. W Hotels guests and loyalists will be given unique access to the world of (RED)WIRE through special offers that include free, two-week trial memberships upon check-in. Exclusive (RED)WIRE Packages will be available at all W Hotels and include multi-month (RED)WIRE memberships, (RED)-inspired cocktails and exclusive (RED)WIRE content created just for W guests. On December 1, select W Hotels across the US will host official Viewing Parties to stream the launch performances and provide hotel guests and local W loyalists the opportunity to subscribe to (RED)WIRE.


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