World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS... (distribution of 59 million insecticide-t...)

World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS in Africa

Date:11/30/2008

distribution of 59 million insecticide-treated bed nets for the prevention of malaria worldwide.

(RED)TM is the Global Fund's largest private sector contributor. For more information, please visit www.theglobalfund.org.

About (RED)WIRE's Partners

IDEO -- A global design and innovation consultancy, IDEO designed the (RED)WIRE player that will deliver content to subscribers. Recently named by Fast Company as the #5 most innovative company in the world, IDEO aims to help businesses transform the way they develop products, services and processes. IDEO's clients include global brands such as Samsung, Bank of America, Centers for Disease Control and Prevention, Marriott, Eli Lilly and the Bill & Melinda Gates Foundation.

iLike -- The web's leading social music discovery service and dominant music application on Facebook(R), iLike will provide (RED)WIRE a platform for syndicating, streaming and sampling content, for enabling artists to communicate directly with fans and for fans to spread the word to their friends. With more than 30 million registered users, iLike will harness its social media assets to cultivate the viral spread of (RED)WIRE.

MSN -- The (RED)WIRE Launch Event will be broadcast on MSN, as part of Microsoft's ongoing partnership with (RED). MSN is one of the world's most popular Internet destinations. As such, MSN provides the ideal platform for people to come together in honor of World AIDS Day to celebrate the launch of (RED)WIRE and help raise money for the Global Fund in the fight against AIDS in Africa. Beginning today, people can go to http://red.msn.com to participate in the online launch event. On a weekly basis throughout the year, MSN will host an interactive destination to learn more about (RED)WIRE artists and exclu
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