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World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS in Africa
Date:11/30/2008

al music offering from these and many other iconic artists. Applying the (RED) idea to music, (RED)WIRE will help buy life-saving medicine and other services for those living with HIV in Africa by delivering half of each member's monthly fee to the Global Fund, a dominant financer of programs to eliminate AIDS globally. (RED)WIRE not only provides a new way for customers to discover new music, but also provides an ongoing window into the impact (RED) dollars are having in Africa.

About (RED) TM and (PRODUCT) RED(TM)

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the spring of 2006, more than $115 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.com.

About the Global Fund to Fight AIDS, Tuberculosis and Malaria

Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$15 billion for programs in 139 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. So far, programs supported by the Global Fund have averted more than 2.5 million deaths by providing AIDS treatment for 1.75 million people, TB treatment for 3.9 million people, and by the
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