World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS... (ature and I have no doubt that some of t...)

World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS in Africa

Date:11/30/2008

ature and I have no doubt that some of the music software we are working on at (RED) will help change the way music is received and change the lives of Africans who will die without the AIDS drugs that (RED) can help provide," said Bono, co-founder of (RED).

The (RED)WIRE player, designed by IDEO and built by PassAlong Networks, runs on all Windows and Mac computers. It is built on the Adobe(R) Flash Platform using Adobe AIR(TM), letting people experience the (RED)WIRE web application outside their browser, providing quick and easy access to the immersive (RED)WIRE digital music service on their desktop.

This is the first (RED) initiative that allows (RED) to communicate directly with the people who've chosen to buy a (RED) product or service. "(RED)WIRE is an important addition to the (RED) family of products and services. Not only because it creates an annuity to buy lifesaving medicine and other essential services for those living with HIV in Africa who will need to take this treatment for the rest of their lives, but also because it gives us our first direct relationship with (RED) consumers, creating a new platform to directly communicate the impact their (RED) purchases are having on people's lives," said Susan Smith Ellis, CEO, (RED).

About (RED)WIRE

(RED)'s new digital music service, (RED)WIRE, is an innovative platform for music discovery. Many of the greatest artists on the globe have gathered to contribute extraordinary music to help launch this new digital music service including Bob Dylan, R.E.M., U2, Jay-Z, Coldplay, John Legend, Dixie Chicks, Emmylou Harris, Faith Hill,Cat PowerThe Killers & Elton John, The Police & Elvis Costello, Death Cab for Cutie, Keith Urban, Sheryl Crow, and many more. For $5 a month, (RED)WIRE members will receive a weekly digit
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