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World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS in Africa
Date:11/30/2008

WIRE. W Hotels will share (RED)WIRE with their guests, incorporate the music into the W experience and invite guests to sign up.

Those who purchase (RED)WIRE memberships at www.redwire.com will be able to download a special custom player that allows them to experience each issue in an immersive, visual, magazine-like interface. For $5 a month, members will receive a weekly digital music offering including an exclusive song from a major artist, a song from an up-and-coming artist, and a special piece of varied content (such as a digital short film, photography or a reading from an artist or actor) as well as a window about the impact (RED) dollars have in Africa. All (RED)WIRE content is DRM-free and can be burned to a CD and played on any device.

Applying the (RED) idea to music, (RED)WIRE will help buy life-saving medicine and other services for those living with HIV in Africa. Half of each month's membership fee will be contributed directly to the Global Fund, who will in turn ensure that every cent of this money is invested in HIV and AIDS programs in Africa. Just five members will generate enough money, each month, to buy antiretroviral medicine for one person living with HIV in Africa. (RED)WIRE also creates a new revenue stream for artists and labels and a new way for consumers to discover new music.

Don MacKinnon, founder of Hear Music and former Vice President of Music & Entertainment of Starbucks Coffee Company, conceived (RED)WIRE to help create a platform for music discovery and an annuity to buy medicine for Africans living with HIV. MacKinnon, president of (RED)WIRE said, "Every week, when you receive this great music, you'll know you are helping people in Africa get the medicine they need. It's that simple."

"Don MacKinnon just might be the penicillin the ailing music business needs. He is an innovator by n
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SOURCE (RED)WIRE
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