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World's Greatest Artists Help Launch (RED)WIRE, (RED)(TM)'s New Music Service That Fights AIDS in Africa
Date:11/30/2008

roughout the day, MSN will broadcast world premiere songs and videos from some of the world's most popular artists via an interactive, video experience developed specifically for the (RED)WIRE launch. MSN will also be the premier portal destination for people to learn more about (RED)WIRE artists and hear exclusive music from (RED)WIRE. Support of (RED)WIRE by MSN builds on Microsoft's existing relationship through its Windows Vista Ultimate (PRODUCT)RED offering.

"MSN is honored to introduce (RED)WIRE to the hundreds of millions of people that visit MSN each month," said Lisa Gurry, director for MSN. "The launch event on MSN today is an amazing opportunity for people to view incredible performances from top artists, while helping save lives at the same time."

(RED)WIRE has also selected iLike,the web's leading social music discovery service, as the social-networking channel to help spread (RED)WIRE organically to music fans and their friends. (RED)WIRE content will be posted regularly on iLike for streaming and sampling, and syndicated to iLike's 30 million registered users via multiple channels including iLike's dominant music app on Facebook(R) and the popular iLike Sidebar for iTunes. iLike will also enable (RED)WIRE artists to communicate directly with fans and enable fans to spread the word and sign up their friends.

Ali Partovi, CEO of iLike, says, "We're delighted to serve as a platform for artists and fans to come together around a shared goal of saving lives. Now you can go to iLike to see video messages from your favorite (RED)WIRE artists, sample the new music and help save lives by sharing it with friends. I have no doubt that the electrifying talent and content in (RED)WIRE will galvanize our audience."

Additionally, W Hotels will be hosting live listening parties throughout their U.S. locations this evening as a kickoff for their ongoing support of (RED)
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SOURCE (RED)WIRE
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