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World's #1 Health Brand for Kids Joins Forces With World's #1 In-School Children's Theatre
Date:1/19/2010

MINNEAPOLIS, Jan. 19 /PRNewswire/ -- The National Theatre for Children (NTC) based in Minneapolis has entered into an agreement with the only global entertainment brand dedicated to kids health, LazyTown, to bring its message of good eating habits and healthy exercise to the kids and families who need it most.  Using characters from the popular LazyTown television series, NTC will tour a curriculum-based and interactive live show – performed by professional actors – into 100 elementary schools in each of the ten states that have the highest percentage of obese children: Alabama, Arkansas, Georgia, Illinois, Kentucky, Louisiana, Mississippi, Nevada, Tennessee, and West Virginia.  

"This is a perfect collaboration," says Magnus Scheving, creator and star of the hit children's TV show, "LazyTown is the world's number one health brand for kids and NTC is the world's premiere educational theatre company."  The LazyTown television series currently airs on Nickelodeon's Nick Jr. Network and on V-Me, the fastest growing Spanish broadcaster in the U.S. for kids.  Building on the series' success, NTC will perform a 25-minute, sponsored live show that encourages healthy lifestyle choices at a minimum of 1,000 schools.  Key learning points from the LazyTown In-School Tour program are reinforced with sponsor-branded student workbooks, school posters, Internet activities and comprehensive teacher's guides. The live show a
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SOURCE The National Theatre for Children
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