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World of Grains(TM) - The Cookie That's One Bite Better Comes to a Store Near You
Date:10/17/2008

World of Grains(TM) Kicks Off Regional Expansion With Mobile Healthy Living Experience in Greater Boston Area

BOSTON, Oct. 17 /PRNewswire/ -- World of Grains brand announced today their expansion into the greater Boston market. In celebration, the brand will host a Mobile Healthy Living Experience at select Hannaford locations to educate Bostonians on the importance of making simple, better decisions to improve their lifestyle and diet. Beginning the tour on Saturday, October 18th, the World of Grains Mobile Healthy Living Experience will visit Hannaford's North Quincy store from 9am--12pm and Hannaford's West Peabody store from 3pm--6pm. Continuing the tour on Sunday, October 19th, the World of Grains experience will stop at Hannaford's Easton store from 9am--12pm and finally Hannaford's Norwood store from 3pm--6pm.

"At World of Grains our mission is to put pleasure and simplicity back into wholesome eating," said Jessica Eliasi, World of Grains Venture Leader. "We are thrilled to expand World of Grains availability here in Boston to give people more opportunities to enjoy the pure and natural delight of whole grains."

The Mobile Healthy Living Experience will be located near each stores' entrance and will include three booths offering ideas on how to live a more balanced lifestyle. The World of Grains Healthy Living Team will be demonstrating alternative food options to show shoppers how to make better choices in their diet in the first booth. At the second booth, World of Grains will be collecting old cell phones for recycling or resale. Proceeds from the resale of cell phones will benefit a conservation organization that operates locally and globally. Guests will leave with World of Grains cookies, coupons, hot cider and the opportunity to win a $50.00 Hannaford grocery gift card by stopping by the third booth. The first 50 guests at each location will also receive a reusable shopping tote filled with World of Grainscookies and coupons.

World of Grains Cookies are made with all natural, simple ingredients that include a diverse blend of 8 whole grains and real fruit that put the pleasure and simplicity back into snacking. With no artificial sweeteners, flavors or colors, each pouch contains 15 grams of whole grains, 3 grams of fiber, 3 grams of protein, 90mg of omega 3's from flaxseed and 130 calories.

EVENT DETAILS

Date: Saturday October 18th Date: Sunday October 19th

Name: Hannaford's North Quincy Name: Hannaford's Easton

Location: 475 Hancock Street Location: 25 Robert Scott Way

North Quincy, MA 02171 Easton, MA 02375

Time: 9:00am - 12:00pm Time: 9:00am - 12:00pm

Phone: 617 769 0088 Phone: 508 238 6305

Name: Hannaford's West Peabody Name: Hannaford's Taunton

Location: 637 Lowell Street Location: 255 Joseph E Warner Boulevard

West Peabody, MA 01960 Taunton, MA 02780

Time: 3:00pm - 6:00pm Time: 3:00pm - 6:00pm

Phone: 978 536 3200 Phone: 508 828 3940

About Mars Health & Nutrition

Mars Health & Nutrition US is a division of Mars North America dedicated to the research and development of foods and beverages that enhance human health and well-being. Headquartered in Hackettstown, New Jersey, Mars Health & Nutrition markets healthy lifestyle brands such as CocoaVia(R), Seeds of Change(R) Organic Seeds and World of Grains(TM).

Contacts:

Emily Korns Whitney Williams

MARS Health & Nutrition Brand Building Communications 908.850.2565 - office 212.343.8917 - office

908.914.1810 - mobile 917.482.6538 - mobile

emily.korns@effem.com wwilliams@brandbuildingnyc.com


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SOURCE World of Grains
Copyright©2008 PR Newswire.
All rights reserved

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