Wonderful Pistachios encourages Americans to "Get Crackin'" with a video submission contest that asks nut lovers to develop their own video commercial for a chance to win $25,000 and an airing on national television.
"We recognize that there are hundreds - if not thousands - of original ways to crack open a pistachio," said Engels. "We challenge Americans to get creative and submit their own innovative take on our campaign."
Video submissions will be aired on the "Get Crackin'" YouTube channel beginning on October 5 and accepted until November 30, 2009. For complete rules and guidelines, please go to www.YouTube.com/WonderfulPistachios. A winning video will be selected on or about December 15, 2009.
Pistachios: The Skinny Nut
Pistachios have a number of important health benefits to offer and are one of the lowest-calorie, lowest-fat nuts. A 30-gram serving of pistachios, with 49 kernels and 170 calories, provides more than 30 vitamins, minerals and phytonutrients. Pistachios are an excellent source of vitamin B6, copper and manganese; and a good source of protein, fiber, thiamin and phosphorus. Known as the "Skinny Nut," pistachios offering the most nut per 1oz serving; 30 kernels make a satisfying, delicious snack for about 100 calories.
"Pistachios aren't just fun and social, they're 'skinny' too," added Engels. "Consumers love the wonderful taste of pistachios, but need to be educated and enlightened about their unique health benefits."
About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland
|SOURCE Paramount Farms|
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