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Wonderful(R) Pistachios Invites America to "Get Crackin'"
Date:10/5/2009

LOS ANGELES, Oct. 5 /PRNewswire/ -- A nutty new national advertising campaign, launching today, is challenging Americans to pick up their pistachios and "Get Crackin.'" The $15 million Wonderful Pistachios campaign is the first campaign for the category and features eight celebrity figures demonstrating how they crack open a pistachio, each in their own unique, light-hearted way, through a series of commercials airing on national prime-time programming.

Featured celebrities include Olympic swimmer and record-setting medalist Dara Torres; Brady Bunch alum Christopher Knight and America's Next Top Model wife Adrianne Curry; Jackass prankster Wee-Man; The Sopranos actor Vincent Pastore; former Miss South Carolina Teen USA Lauren Caitlin Upton; the Denny quintuplets; father of Sarah Palin's grandchild, Levi Johnston; and a real-life dominatrix. The commercials will air on top-rated shows including Monday Night Football, Saturday Night Live and The Office.

"We want to remind America, in a light-hearted way, that pistachios are a unique, fun and healthy snack," said Dominic Engels, vice president of global marketing, Paramount Farms, producer of Wonderful Pistachios. "The experience of cracking open a pistachio is unlike any other and we're using a humorous, tongue-in-cheek approach, and a wide range of celebrity figures, to remind people of that. We feel confident that our irreverent approach will help break through the marketing clutter and make people feel good about pistachios."

The series of eight "Get Crackin'" commercials feature:

  • Now, Levi Johnston Does it with Protection. As Levi and his bodyguard Tank make a Hollywood-style entrance complete with paparazzi, Tank assesses the situation and surroundings. Tank then motions for Levi that it's safe for him to do his thing - crack open a pistachio and flash the cameras a winning smile.
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SOURCE Paramount Farms
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9. MultiVu Video Feed: NEW RESEARCH PUBLISHED IN THE AMERICAN JOURNAL OF CLINICAL NUTRITION FINDS PISTACHIOS IMPROVE RISK FACTORS FOR HEART DISEASE
10. Eating Pistachios Helps Reduce Cardiovascular Risk
11. Paramount Farms Establishes Scientific Advisory Board to Advance Understanding of the Health Benefits of Pistachios
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