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Wonder(R) Bread Goes Mobile With Launch of First iPhone App
Date:2/5/2010

IRVING, Texas, Feb. 5 /PRNewswire/ -- Wonder®, America's most iconic bread brand, is now "mobile" with the introduction of the Sandwich "Wonder-izer"™ application, a free app for the iPhone and iTouch that enables consumers to create unique sandwich combinations from a list of more than 120 ingredients – from cheddar cheese to cucumbers and sprouts to salami – while calculating the sandwich's nutrition values in real time with each added ingredient.  Available at the Apple® iTunes store, the Sandwich Wonder-izer app can create billions of sandwiches and, at the same time, show users how close they come to fulfilling the daily recommended amounts of key vitamins and minerals.  For those without an iPhone or iTouch the Sandwich Wonder-izer is also available online at www.wonderbread.com.

Sandwiches created with the Sandwich Wonder-izer app can be named and shared with friends via websites such as Facebook and Twitter. In addition to creating new sandwiches, the Sandwich Wonder-izer app also offers a menu of inventive and enjoyable pre-made sandwich recipes ranging from the hearty "Wonder-full Reuben" to the diet friendly "Waistline Watcher".

"As our culture becomes increasingly mobile, The Sandwich Wonder-izer app is a fun and engaging tool that families can use to learn about making healthy food choices while creating delicious, nutritious sandwiches," said Stephany Verstraete, Vice President of Marketing for Wonder Bread.

The launch of the Sandwich Wonder-izer follows the brand's announcement in October that two of Wonder's most popular breads - Wonder Classic and Wonder Classic Sandwich - now provide the same amount of calcium in two slices as an eight ounce glass of milk and are good sources of vitamin D, which helps the body absorb calcium better.

For more information about Wonder Bread visit, www.wonderbread.com.  Follow us on Twitter at www.twitter.com/_Wonder_Bread.

SOURCE Wonder

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