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Women's Sports Foundation Hosted The Billies, Recognizing Media Excellence in Women's Sports and Physical Activity
Date:4/16/2008

Event Celebrates 35th Anniversary of Battle of the Sexes Match Between

Billie Jean King and Bobby Riggs and Raised Over $1 million

LOS ANGELES, April 16 /PRNewswire/ -- The Billies, hosted by the Women's Sports Foundation, was held last night at the Beverly Hilton Hotel. The Billies, named for tennis great and Women's Sports Foundation founder, Billie Jean King, recognizes media excellence in women's sports and physical activity while simultaneously raising funds for the Foundation. This year's event that raised more than $1 million for the Women's Sports Foundation was attended by sports and entertainment industry influentials alike and ended with a special performance by Sir Elton John. ESPN was a contributing sponsor for the event.

The Billies also celebrated the 35th Anniversary of The Battle of the Sexes, a nationally televised tennis match played in 1973 between Billie Jean King and Bobby Riggs. Lornie Kuhle, Riggs' coach, and tennis great Rosie Casals, both key figures responsible for promoting the match, were on hand to help commemorate this history-making event. Rosie Casals told the audience, "Once I looked into Billie Jean's baby blues that day, I knew she was going to beat him." Billie did, in fact, win the match, paving the way for female athletes to become equal to men in the eyes of the media.

The Billies' winners were selected by a panel of women's sports historians, journalists and media industry executives and were awarded and recognized in four categories: "Breakthrough & Innovation", "Entertainment", "Journalism", and "Outstanding Journalist". The winners in each category are as follows:

1. Breakthrough and Innovation

-- "Boom Boom Tap" -- Under Armour -- Advertising Campaign -- Under

Armour's first ad campaign developed for female team athletes

2. Entertainment

-- "Chak! De India" -- Yash Raj Films, Produced by Aditya Chopra -- A

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SOURCE Women's Sports Foundation
Copyright©2008 PR Newswire.
All rights reserved

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