Women's Dermatologic Society Announces Collaboration on 'America's Ethnic Skin: An Al Roker Healt... ( A televised skin health program th...)

Women's Dermatologic Society Announces Collaboration on 'America's Ethnic Skin: An Al Roker Health Special'

Date:5/20/2008

A televised skin health program, the first of its kind, addresses the special concerns, challenges and issues affecting an increasingly diverse America, airing on NBC Local Television Stations on Saturday, May 24, 2008.

SAN FRANCISCO, May 20 /PRNewswire/ -- In an unprecedented television health special designed to educate and inform the public about the health, care and protection of ethnic skin, the Women's Dermatologic Society (WDS) is pleased to announce its collaboration with Al Roker Entertainment in the creation of "America's Ethnic Skin: An Al Roker Health Special." The program airs on NBC television stations in ten major cities across the USA on Saturday, May 24, 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/AQM132LOGO-b)

Al Roker, who hosts and narrates this half-hour special, comments, "We are excited about this program as it provides rich stories about the changing face of America and how we are moving toward a greater understanding and appreciation of the unique skin issues affecting our nation's diverse people."

"America's Ethnic Skin: An Al Roker Health Special" features several members of the Women's Dermatologic Society, who provide their dermatologic expertise about various ethnic skin issues, prevalent conditions and key concerns affecting people with deeper and darker skin tones, including African-Americans, Latinos, Asians, Native Americans and people of mixed ethnicities.

According to the US Census Bureau, one-third of the U.S. population of 303,000,000 belongs to one of 67 sub-types of ethnic groups. By the year 2050, one-half of the American people will have ethnic skin.

"At a time when multiculturalism and ethno-racial mixing have reached record levels in this country, we are pleased to collaborate with Al Roker Entertainment, to help people across the USA better understand the complexities, specia
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