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Women’s Health Organization Critical of Always “Like a Girl” Ad
Date:7/20/2014

Cincinnati, OH (PRWEB) July 20, 2014

Procter & Gamble has hit it big—21 million views so far—with its new “Like a Girl” ad promoting female empowerment and Always menstrual pads, but as far as one leading national women’s health organization is concerned, the company has missed the mark.

“While it’s great to encourage girls to challenge stereotypes of what they can and can’t do, coming from a company that markets products that may include toxic chemicals known to cause cancer, reproductive harm, and hormone disruption, the message seems quite off base,” said Erin Switalski, Executive Director of Women’s Voices for the Earth.

Women’s Voices for the Earth’s “Detox the Box” campaign includes a report on toxic chemicals in feminine products as well as a spoof music video that demands P&G's Tampax and Always brands disclose all ingredients and remove harmful chemicals from pads and tampons. Despite receiving more than 30,000 views on YouTube, P&G has not yet responded to WVE’s requests.

“It’s condescending to assu
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