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Wolters Kluwer Health Launches Interactive Platform for Pharmacology Journal Content
Date:7/30/2009

BRIDGEWATER, N.J., July 30 /PRNewswire/ -- Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry, today launched an enhanced version of AdisOnline (http://adisonline.com), providing a host of user-customizable features and purchasing options that help keep healthcare professionals better informed about drug development and therapy.

"Our content hasn't changed, we still publish the industry's most trusted drug evaluations with must-have drug research and news, but now it's available in new ways," said Iain Spray, Adis Product Manager, Wolters Kluwer Health. "The new AdisOnline gives users more flexibility in how customers access and pay for content that is more in tune with their needs."

According to Spray, purchasing behavior in the world of medical journals is starting to mirror the trends in popular media. "Our customers can now access a wide choice of new content packages on a pay-per-view basis," continued Spray. "This novel bundling method offers exceptional value for customers who don't necessarily need all the content in a conventional subscription."

Increases Options for Obtaining Journal Content

AdisOnline has been enhanced to meet the changing market needs of a growing number of clinicians, researchers and librarians seeking means to greater efficiency. "AdisOnline's new personalization capabilities and pricing-models allow users to identify relevant information faster without having to purchase anything superfluous," said Ingrid Young, Adis Marketing Manager, Wolters Kluwer Health.

AdisOnline users can now access "the
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SOURCE Wolters Kluwer Health Pharma Solutions
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