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Will Consumers Understand Health Exchanges? Health Literacy Innovations Discounts Its Health Literacy Software to Help

Bethesda, Maryland (PRWEB) June 21, 2013

With no federal mandate for a specific reading level for consumer health information, health exchanges and contracting providers will be able to market and communicate this information at any reading level, including a college grade reading level. Research, however, reveals that many Americans can only read at a 6th grade reading level, which may make the new exchanges and their information, difficult, if not impossible, to use, understand, and act on.

To help ensure that consumers can understand exchange information, Health Literacy Innovations (HLI), a company that creates tools to eliminate confusion from low health literacy, today announces a “Health Exchange Sale” of its flagship product, the Health Literacy Advisor (HLA). Until October 1st, the HLA will be available to health exchanges and their contracting providers (new HLA users) at a discounted price.

“We recognize that many Americans new to the health care system will rely on the exchanges and providers to explain consumer health information,” says Aracely Rosales, chief content expert and multi-language director, Health Literacy Innovations. “As a simple tool to help streamline this process – explain health exchange information—what they are, what they offer, how they work – we know the HLA will be a great asset in the health exchange roll-out and to help consumers engage in their health care,” says Rosales.

The HLA, an add-in to Microsoft Word, is licensed on a per user basis. To learn more about how the HLA works, please visit To inquire about its Health Exchange sale, please contact info(at)healthlitearcyinnovations(dot)com.

About HLI

Knowing that "literacy" is the single most important indicator of a health outcome, Health Literacy Innovations (HLI) creates tools to help eliminate medical mistakes and confusion due to low health literacy. HLI's flagship product, the Health Literacy Advisor™ (in Spanish—Asesor de Comunicación en Salud™) is the nation's first, only, and most powerful health literacy software tool. As a "health literacy checker," the HLA streamlines the review and simplification process by allowing users to assess the readability of their documents and then fix it using plain language principles. The HLA applies nine well-known readability indices in English, six in Spanish, and an interactive function to replace hard-to-read terms and jargon with plain language options. The combination of these two functions, a document "grade" with a readability score/grade level, and the ReadsEasy™ stamp (a reward for a good score) sets the HLA software apart from programs or readability indices alone. For more information, please visit or call 301-230-4966.

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