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Wild Child's 'Quit Nits' Offers a Safe, Natural Alternative to Current Toxic Head Lice Products
Date:1/31/2008

Preston in Margaret River, Australia, following the unpleasant discovery that her youngest daughter had head lice. After consulting a local pharmacist, Preston was shocked to learn that the most common head lice treatment was a shampoo containing toxic chemicals that can cause illness and even death. Surprisingly, not a single natural treatment was available.

After a period of intensive research, Preston developed a prototype of a product (subsequently called "Quit Nits") which used entirely natural plant oils (Quassia amara -- a shrub or small tree of which extracts of the bark contain quassinoids used as insecticides and Eucalyptus globulus -- an evergreen tree, one of the most widely cultivated trees native to Australia) to deliver highly effective results. Being a recently separated mother of three children without financial support and wanting to be available for her children, she decided to set up a home-based business to manufacture and distribute the natural head lice treatment she had first developed for her daughter. Thus, in the living room of her home, Wild Child was born.

While just completing its first weeks of availability in the U.S., Wild Child is one of the most successful natural health companies in Australia, and a global pharmaceutical operation which sells its products in Australia, Europe and the Middle East. In addition, Preston just won the 2007 Telstra Australian Business Woman of the Year award, a further testament to the company's success. With a U.S. pharmacy distribution deal, Wild Child hopes to gain a 20 percent share of the $100 million dollar OTC head lice treatment market within its first 12 months of operation. In addition, within the next two years the company will attempt to raise $40-$50 million through an initial public offering on the Australian Securities Exchange.

About Wild Child

Wild Child is about the design and development of all natural health care products for the whole family. The Wild Chi
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SOURCE Wild Child
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