Navigation Links
Wild Child's 'Quit Nits' Offers a Safe, Natural Alternative to Current Toxic Head Lice Products
Date:1/31/2008

NEW YORK, Jan. 31 /PRNewswire/ -- Wild Child, an Australian-based natural health care products company that markets a range of baby, children and family products containing only natural or nature identical ingredients announced today that its Quit Nits head lice products would be available in 44 states across the United States through a distribution agreement with CVS Pharmacies.

Wild Child Founder and CEO Leanne Preston said the agreement was the result of two years of hard work and means that parents in the U.S. would now benefit from the company's safe and natural approach to head lice treatment. "This represents a major milestone for our company and brings us closer to my original vision for Wild Child of becoming a major global pharmaceutical company," said Preston. The Quit Nits product line, available in CVS, includes both a treatment cream and a first of its kind preventative spray, made with natural, safe ingredients providing consumers with a homeopathic and natural approach to head lice removal.

The growing demands of U.S. consumers for safe and natural products like Quit Nits is supported by the results of a recent survey of 1,002 parents of children ages 6-13* When asked about the most important features in head lice treatments, 69% of surveyed parents said it was extremely important that the product not contain any toxic chemicals and 61% responded that the product should be safe for use by pregnant women. In addition, over three in five parents (64%) were bothered by the fact that many head lice treatments currently contain toxic ingredients with possible negative side effects. As compared to most of the current head lice treatments on the market today, Quit Nits contains non-toxic ingredients.

Quit Nits is a non-toxic head lice remedy made with natural actives from the Australian outback which are safe and have been proven through an in vitro study to be more effective than most other treatments. Wild Child was founded by Preston in Margaret River, Australia, following the unpleasant discovery that her youngest daughter had head lice. After consulting a local pharmacist, Preston was shocked to learn that the most common head lice treatment was a shampoo containing toxic chemicals that can cause illness and even death. Surprisingly, not a single natural treatment was available.

After a period of intensive research, Preston developed a prototype of a product (subsequently called "Quit Nits") which used entirely natural plant oils (Quassia amara -- a shrub or small tree of which extracts of the bark contain quassinoids used as insecticides and Eucalyptus globulus -- an evergreen tree, one of the most widely cultivated trees native to Australia) to deliver highly effective results. Being a recently separated mother of three children without financial support and wanting to be available for her children, she decided to set up a home-based business to manufacture and distribute the natural head lice treatment she had first developed for her daughter. Thus, in the living room of her home, Wild Child was born.

While just completing its first weeks of availability in the U.S., Wild Child is one of the most successful natural health companies in Australia, and a global pharmaceutical operation which sells its products in Australia, Europe and the Middle East. In addition, Preston just won the 2007 Telstra Australian Business Woman of the Year award, a further testament to the company's success. With a U.S. pharmacy distribution deal, Wild Child hopes to gain a 20 percent share of the $100 million dollar OTC head lice treatment market within its first 12 months of operation. In addition, within the next two years the company will attempt to raise $40-$50 million through an initial public offering on the Australian Securities Exchange.

About Wild Child

Wild Child is about the design and development of all natural health care products for the whole family. The Wild Child range of baby, children and family products contains only natural or nature identical ingredients. Just like the Wild Child that lives in all of us, our products are born, not made. For more information visit http://www.quitnits.com.

*Survey conducted by Kelton Research of 1,002 nationally representative American parents of children ages 6-13.

CONTACT: Caitlin Finnegan

(212)-885-0555

Caitlin.Finnegan@hillandknowlton.com


'/>"/>
SOURCE Wild Child
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Nick Childs Joins Grey New York as Director of Content Development
2. MedeFile Materially Strengthens Balance Sheet Through Equity Financing and Debt Conversion Totaling $4 Million
3. Determined to Quit Week to Help Pennsylvanians Follow Through With Resolutions to Stop Using Tobacco
4. MiddleBrook Pharmaceuticals to Raise $21 Million Through Private Placement of Common Equity
5. Equity Research Firm Issued Unauthorized Report and Press Release on Immunosyn Corporation Today
6. Private Equitys Top Execs to Share Advice, Candid Predictions at 2008 Outlook Conference
7. MB Software Corporation Reaches Agreement with Keystone Equity Partners
8. QUITPLAN(R) Services Can Help Minnesotans Kick Tobacco Habit for New Year
9. Private Equity Firms Acquire American Laser Centers
10. HealthCentral.coms New Stop Smoking Site Provides Expert Advice, Supportive Community to Help Smokers Quit
11. Studies of 20,000 smokers show quit rates double with counseling and free nicotine patches
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/24/2017)... , ... January 24, 2017 , ... ... provider of enterprise software products, today announced a strategic partnership with Lucidworks ... users to access and analyze their Fusion platform for building powerful enterprise search ...
(Date:1/24/2017)... Santa Rosa, California (PRWEB) , ... January 24, 2017 , ... ... named Cary McNamara as chief financial officer. , “Cary’s broad financial ... individual who possesses both the strategic planning and day-to-day financial operations skills we need ...
(Date:1/24/2017)... , ... January 24, 2017 , ... The Cruise ... Cruises as part of the line’s 4th Annual MSC True Partnerships’ Awards. ... North American travel partners for the year based on overall business growth in revenue ...
(Date:1/24/2017)... ... 24, 2017 , ... Twelve startups have been selected from ... Cup Entrepreneurship Competition. Chaired by Under Armour Founder and CEO Kevin Plank, the ... their businesses on February 6, 2017, at Under Armour’s global headquarters in Baltimore, ...
(Date:1/24/2017)... , ... January 24, 2017 , ... ... announced today that its annual Solutions Series of webinars will start January 31 ... leaders discussing a number of current health and benefits topics, including employee engagement, ...
Breaking Medicine News(10 mins):
(Date:1/24/2017)... LA JOLLA, Calif. , Jan. 24, 2017 /PRNewswire/ ... and new case studies using its Biomedical Intelligence® Cloud ... grow knowledge from a multitude of genomic, molecular and ... These updates were presented at a session hosted by ... Mountain View, CA. ...
(Date:1/24/2017)... 2017 Trifecta Clinical , a leading ... Rick Ward to Vice President of Commercial ... also announcing the promotion of Ericka Atkinson ... Rick joins Trifecta from Greenphire where he was ... business development positions within the healthcare industry throughout his ...
(Date:1/24/2017)... 2017 Research and Markets has announced the ... - Product, Material - Forecast to 2025" report to their ... The ... CAGR of around 5.4% over the next decade to reach approximately ... that the market is witnessing include 3D medical printing is expected ...
Breaking Medicine Technology: