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Wild Child's 'Quit Nits' Offers a Safe, Natural Alternative to Current Toxic Head Lice Products
Date:1/31/2008

NEW YORK, Jan. 31 /PRNewswire/ -- Wild Child, an Australian-based natural health care products company that markets a range of baby, children and family products containing only natural or nature identical ingredients announced today that its Quit Nits head lice products would be available in 44 states across the United States through a distribution agreement with CVS Pharmacies.

Wild Child Founder and CEO Leanne Preston said the agreement was the result of two years of hard work and means that parents in the U.S. would now benefit from the company's safe and natural approach to head lice treatment. "This represents a major milestone for our company and brings us closer to my original vision for Wild Child of becoming a major global pharmaceutical company," said Preston. The Quit Nits product line, available in CVS, includes both a treatment cream and a first of its kind preventative spray, made with natural, safe ingredients providing consumers with a homeopathic and natural approach to head lice removal.

The growing demands of U.S. consumers for safe and natural products like Quit Nits is supported by the results of a recent survey of 1,002 parents of children ages 6-13* When asked about the most important features in head lice treatments, 69% of surveyed parents said it was extremely important that the product not contain any toxic chemicals and 61% responded that the product should be safe for use by pregnant women. In addition, over three in five parents (64%) were bothered by the fact that many head lice treatments currently contain toxic ingredients with possible negative side effects. As compared to most of the current head lice treatments on the market today, Quit Nits contains non-toxic ingredients.

Quit Nits is a non-toxic head lice remedy made with natural actives from the Australian outback which are safe and have been proven through an in vitro study to be more effective than most other treatments. Wild Child was founded by
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SOURCE Wild Child
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