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Wild Animal Crunch(TM) Helps Moms Tame Families' Hunger
Date:2/6/2008

For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

About Animal Planet

Animal Planet Media (APM), a multimedia business unit of Discovery Communications, LLC, connects humans and animals with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for entertainment, information and enrichment. APM consists of the Animal Planet television network, available in over 91 million homes in the U.S.; online assets http://www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos that includes the Web service PetVideo.com; and other media platforms, including a robust Video-on-Demand (VOD) service, mobile content, and merchandising extensions.


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