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Wild Animal Crunch(TM) Helps Moms Tame Families' Hunger
Date:2/6/2008

unch(TM) -- Leader of the Pack

The introduction of Wild Animal Crunch(TM) is part of Kellogg's ongoing commitment to meeting consumers' health and nutrition needs and responsible marketing to children practices. Wild Animal Crunch(TM) is one of the first new cereals from Kellogg that meets the Kellogg Global Nutrient Criteria announced last June. With 14 grams of whole grains, 3 grams of fiber, 100 calories, 1 gram of fat and 8 grams of sugar per serving, Wild Animal Crunch(TM) is a nutritious choice for families.

This cereal is also unique in that it represents a first-of-its-kind partnership between Kellogg and Animal Planet. Both companies are excited about this opportunity to provide a nutritious, educational and fun meal for families.

"We're pleased to partner with Kellogg on this important initiative with our trusted family brand, Animal Planet," said Patrick Gates, president of Discovery Commerce. "Wild Animal Crunch(TM) cereal and the great, fun facts on each package will give families a nutritious and educational way to start their day."

To learn more about Wild Animal Crunch(TM), go to wildanimalcrunch.com.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Gardenburger, Famous Amos, Carr's, Plantation, Ready Crust, Bear Naked and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
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SOURCE Kellogg Company
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