Navigation Links
Wild Animal Crunch(TM) Helps Moms Tame Families' Hunger
Date:2/6/2008

New Kellogg's Cereal Provides Whole Grains and Nutrition Know-How

BATTLE CREEK, Mich., Feb. 6 /PRNewswire/ -- We may not be living in the wilderness, but for today's busy moms, the world can seem like a jungle. Between school, sports and other activities, families need a balanced breakfast to get a good start to their busy schedules and keep up with the rest of the pack. With Kellogg's(R) new Animal Planet(TM) Wild Animal Crunch(TM), moms can tame their families' hunger with great-tasting whole grains and fiber so they can survive in the "wild."

Wild Animal Crunch(TM) answers moms' call by providing a nutritious cereal with a tasty vanilla-chocolate flavor. What sets Wild Animal Crunch(TM) apart is the Animal Planet brand and that it's fun and educational, too. With interesting facts and games about wildlife and the environment, kids will learn how animals survive in the wild. In four different collector's packages with real animal photographs, Wild Animal Crunch(TM) will make every breakfast an adventure.

"We know from talking to moms that they want more nutritious choices for their families at breakfast," said Dr. Jennifer Garrett, director of nutrition marketing, Kellogg Company. "Not only is Wild Animal Crunch(TM) made with whole grains and a good source of fiber, but it's fun, educational and it tastes great."

Kids are Wild for Animals

Kids have an overwhelming interest in animals and wildlife. Kellogg partnered with Animal Planet on Wild Animal Crunch(TM) to provide fun facts about the animals in our world and tips on how kids can get involved and act as a voice for animals everywhere.

"We're excited that Wild Animal Crunch(TM) is available to the millions of animal lovers who enjoy Animal Planet," noted Marjorie Kaplan, president and general manager of Animal Planet. "We hope Wild Animal Crunch(TM) will fuel kids' genuine affection and appreciation for wildlife and pets across the globe."

Wild Animal Crunch(TM) -- Leader of the Pack

The introduction of Wild Animal Crunch(TM) is part of Kellogg's ongoing commitment to meeting consumers' health and nutrition needs and responsible marketing to children practices. Wild Animal Crunch(TM) is one of the first new cereals from Kellogg that meets the Kellogg Global Nutrient Criteria announced last June. With 14 grams of whole grains, 3 grams of fiber, 100 calories, 1 gram of fat and 8 grams of sugar per serving, Wild Animal Crunch(TM) is a nutritious choice for families.

This cereal is also unique in that it represents a first-of-its-kind partnership between Kellogg and Animal Planet. Both companies are excited about this opportunity to provide a nutritious, educational and fun meal for families.

"We're pleased to partner with Kellogg on this important initiative with our trusted family brand, Animal Planet," said Patrick Gates, president of Discovery Commerce. "Wild Animal Crunch(TM) cereal and the great, fun facts on each package will give families a nutritious and educational way to start their day."

To learn more about Wild Animal Crunch(TM), go to wildanimalcrunch.com.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Gardenburger, Famous Amos, Carr's, Plantation, Ready Crust, Bear Naked and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

About Animal Planet

Animal Planet Media (APM), a multimedia business unit of Discovery Communications, LLC, connects humans and animals with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for entertainment, information and enrichment. APM consists of the Animal Planet television network, available in over 91 million homes in the U.S.; online assets http://www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos that includes the Web service PetVideo.com; and other media platforms, including a robust Video-on-Demand (VOD) service, mobile content, and merchandising extensions.


'/>"/>
SOURCE Kellogg Company
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Nasal Anthrax Vaccine Proves Effective in Animal Study
2. Molecular probe paints cancer cells in living animals, Stanford researchers find
3. USC researcher identifies stem cells in tendons that regenerate tissue in animal model
4. UCSF animal care facility receives top accreditation
5. Why are some groups of animals so diverse?
6. Penn Veterinary Medicine report new strategy to create genetically modified animals
7. ABC TV San Francisco Features Canine Cancer Research Story: Saving Our Dogs, Helping Humans Beat Cancer - Work at Morris Animal Foundation, UC-Davis
8. Scientists get first look at nanotubes inside living animals
9. Morris Animal Foundation 2008 Sponsorship Guide Available, Details Current Animal Health Studies
10. Fort Dodge Animal Health and the American Association of Feline Practitioners Launch Educational Web Site for Cat Owners - www.healthycatsforlife.com
11. American Humane Association Adds Direct Services in Animal-Assisted Activities and Therapy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... Image ... business to a new market, and it’s the buildings of Nashville that will benefit. ... when I needed to relocate to Nashville, there was no question that I would ...
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... ... advocates will discuss how to improve care by making data on heart procedures ... disease. The Summit on Transparency and Public Reporting of Pediatric and Congenital Heart ...
(Date:2/11/2016)... Plantation, Fla. (PRWEB) , ... February 11, 2016 ... ... CareTRAK™, an unparalleled clinical decision support technology, with highly adaptable algorithms, has ... cases. When a patient has signs and symptoms consistent with Zikas and a ...
(Date:2/11/2016)... ... February 11, 2016 , ... Life is known for ... men, 60 and older, who gather once a year to play softball to raise ... for the game, the more than 50 players who competed in this year’s softball ...
(Date:2/11/2016)... , ... February 11, 2016 , ... ... practice Village Family Practice , will be presenting at the 2016 HIMSS ... Las Vegas, Nev. , During his session, “ Coding for Care: Using ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... 2016  MiMedx Group, Inc. (NASDAQ: MDXG ), ... and other birth tissues, human skin and bone, and ... advanced products and therapies, announced today that it will ... Conference in New York , NY.  ... J. Senken , Chief Financial Officer and Chris ...
(Date:2/11/2016)... 11, 2016  AfterPill.com is reporting that this week,s ... for all women who are at risk of unintended ... year and raises the risks of unprotected sex in ... According to the Guttmacher Institute, there are 43 ... child-bearing age, who have sex without the intention of ...
(Date:2/11/2016)... Wearable posture tracker, ALEX , has taken Kickstarter by storm, crowdfunding over $60,000 – or 120% ... ALEX is said to be delivered to backers starting May of this year. ... ... ... Created by NAMU, a team of biomedical engineers out ...
Breaking Medicine Technology: