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Wild Animal Crunch(TM) Helps Moms Tame Families' Hunger
Date:2/6/2008

New Kellogg's Cereal Provides Whole Grains and Nutrition Know-How

BATTLE CREEK, Mich., Feb. 6 /PRNewswire/ -- We may not be living in the wilderness, but for today's busy moms, the world can seem like a jungle. Between school, sports and other activities, families need a balanced breakfast to get a good start to their busy schedules and keep up with the rest of the pack. With Kellogg's(R) new Animal Planet(TM) Wild Animal Crunch(TM), moms can tame their families' hunger with great-tasting whole grains and fiber so they can survive in the "wild."

Wild Animal Crunch(TM) answers moms' call by providing a nutritious cereal with a tasty vanilla-chocolate flavor. What sets Wild Animal Crunch(TM) apart is the Animal Planet brand and that it's fun and educational, too. With interesting facts and games about wildlife and the environment, kids will learn how animals survive in the wild. In four different collector's packages with real animal photographs, Wild Animal Crunch(TM) will make every breakfast an adventure.

"We know from talking to moms that they want more nutritious choices for their families at breakfast," said Dr. Jennifer Garrett, director of nutrition marketing, Kellogg Company. "Not only is Wild Animal Crunch(TM) made with whole grains and a good source of fiber, but it's fun, educational and it tastes great."

Kids are Wild for Animals

Kids have an overwhelming interest in animals and wildlife. Kellogg partnered with Animal Planet on Wild Animal Crunch(TM) to provide fun facts about the animals in our world and tips on how kids can get involved and act as a voice for animals everywhere.

"We're excited that Wild Animal Crunch(TM) is available to the millions of animal lovers who enjoy Animal Planet," noted Marjorie Kaplan, president and general manager of Animal Planet. "We hope Wild Animal Crunch(TM) will fuel kids' genuine affection and appreciation for wildlife and pets across the globe."

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SOURCE Kellogg Company
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