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Wigix Acquires Mag2U, A Leading Business Process Outsourcing Company
Date:4/6/2010

Mag2U, a Shanghai-based company, merges operations with Wigix Inc.’s subsidiary, ddku.com, affording it an end to end marketing platform in China.

Oakland, CA (PRWEB) April 2, 2010 -- Wigix, Inc. today announced that it has acquired a Shanghai-based business process outsourcing company, Mag2U, to enhance DDKU’s growing internet presence as well as provide a multi-channel marketing network to acquire, retain and service customers in China. DDKU, a web-based community driven marketplace and wholly owned subsidiary of Wigix, will merge operations with Mag2U. Mag2U, a privately held company, is the largest magazine subscription processor in China currently with operations in Shanghai and Hangzhou.
    
“We are excited by this opportunity because it represents a significant step in completing our vision and strategy to accelerate growth in our core business which is to provide an end-to-end marketing solution as well as better values to our brand manufacturers and consumers,” said James Chong, CEO of Wigix, Inc. “We plan to replicate Mag2U’s operational success in Shanghai and Hangzhou to other first and second line cities in China which comprise approximately 400 million middle class consumers in China. This will allow DDKU/Mag2U to provide brand advertisers a competitive edge and an invaluable service. Currently, for a brand advertiser to gain access to any second-line city’s targeted consumer segment, it is extremely difficult; however, soon, it will be an achievable reality.”
    
An independent market research study concludes that only 20% of all magazines sold in China are via subscription confirming the vibrancy of this nascent business niche. With Wigix’s experien
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Source: PRWeb
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