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Wide-Ranging Study of National News Reveals Health News Comprises Less Than Four Percent of All Coverage
Date:11/23/2008

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Methodology:

Health News Coverage in the U.S. Media was jointly conducted by the Kaiser Family Foundation and the Pew Research Center's Project for Excellence in Journalism (PEJ). The research was based on coding conducted as part of PEJ's ongoing News Coverage Index. It includes all health stories from the NCI for the 18-month period from January 2007-June 2008. A total of 3,513 health stories were analyzed for the report. For the NCI, stories on 48 different news outlets are captured and coded, including: the front pages of a rotating group of seven small, medium and large-market newspapers every weekday and Sunday; the entirety of the weekday national evening network newscasts on ABC, CBS, and NBC, and a half-hour from PBS; the first 30 minutes of every weekday morning broadcast of Good Morning America, Today, and the Early Show; a rotating schedule of five hours of cable news programming every weekday, from CNN, Fox News, and MSNBC; more than two hours a day of a rotating selection of news and talk radio; and the top stories from each of five online news sites such as CNN.com and Yahoo News. A more detailed methodology including specific outlets can be found in the report, Health News Coverage in the U.S. Media. The complete methodology of Pews' NCI is available at http://journalism.org/about_news_index/methodology.

The Kaiser Family Foundation is a non-profit private operating foundation, based in Menlo Park, California, dedicated to producing and communicating the best possible information, research and analysis on health issues.

The Project for Excellence in Journalism is an initiative of the PewResearchCenter in Washington<
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SOURCE Henry J. Kaiser Foundation
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