Navigation Links
Why the Web tells us what we already know
Date:1/24/2008

The Internet is not the font of all knowledge, despite the plethora of information available at your fingertips.

Researchers from the University of New South Wales (UNSW) in Australia have found that while Internet searches do bring up a variety of useful materials, people pay more attention to information that matches their pre-existing beliefs.

Even if people read the right material, they are stubborn to changing their views, said one of the authors, UNSW Professor Enrico Coiera. This means that providing people with the right information on its own may not be enough.

The research considered how people use Internet search engines to answer health questions.

We know that the web is increasingly being used by people to help them make healthcare decisions, said Professor Coiera. We know that there can be negative consequences if people find the wrong information, especially as people in some countries can now self-medicate by ordering drugs online. Australians can order complementary medicines online and these can interfere with other medications.

Our research shows that, even if search engines do find the right information, people may still draw the wrong conclusions in other words, their conclusions are biased.

What also matters is where the information appears in the search results and how much time a person spends looking at it, according to the research which has been published in the Journal of the American Medical Informatics Association.

The first or the last document the user sees has a much greater impact on their decisions, said Professor Coiera, who is the Director of the Centre for Health Informatics at UNSW.

Dr Annie Lau worked with Professor Coiera to design an interface to help people make sense of the information which they are presented with and to break down these decision biases.

The new search engine interface we have designed could be a part of any search engine and allows people to organise the information they find, and as a result organise their thoughts better, said Professor Coiera.

While the research was conducted in the area of health, Professor Coiera said the results and the technology are applicable to other fields too.

The research on the interface will be publicly available within a year.


'/>"/>

Contact: Professor Enrico Coiera
e.coiera@unsw.edu.au
61-437-044-180
University of New South Wales
Source:Eurekalert

Related medicine news :

1. A drug-sensitive traffic cop tells potassium channels to get lost
2. Divorce foretells childs future care for elderly parent
3. HungerFREE Campaign Tells UN: Put food on the table
4. Lafley Tells Shareholders That P&G is Designed to Grow
5. Do Not Take the Pill! Dr. Prudence Hall Tells her Teen and Female Patients
6. AARP CEO Bill Novelli Tells Lawmakers: Controlling Health Care Costs Key to Budget Reform
7. UBC researchers discover instruction manual that tells cancers how to hide from immune system
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... Pixel Film ... Pro X. , "Film editors can give their videos a whole new perspective by ... Austin - CEO of Pixel Film Studios. , ProSlice Levels contains over 30 ...
(Date:6/26/2016)... ... 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping to ... app. The fitness app plans to fix the two major problems leading the fitness industry ... fits all type program , They don’t eliminate all the reasons people quit ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from ... at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center ... care topics including advance care planning, healthcare costs and patient and family engagement. ...
(Date:6/25/2016)... ... , ... The temporary closing of Bruton Memorial Library on June 21 due to a possible ... often overlooked aspect of head lice: the parasite’s ability to live away from a human ... but a necessary one in the event that lice have simply gotten out of control. ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... First ... United States, named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell ... facility Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016 According to a new ... Pen Needles, Safety Pen Needles), Needle Length (4mm, 5mm, ... Mode of Purchase (Retail, Non-Retail) - Trends & Global ... the market for the forecast period of 2016 to ... Billion by 2021 from USD 1.65 Billion in 2016, ...
(Date:6/23/2016)... , June 23, 2016 Research ... Devices Global Market - Forecast to 2022" report to ... the treatment method for the patients with kidney failure, it ... excess fluid from the patient,s blood and thus the treatment ... potassium and chloride in balance. Increasing number ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
Breaking Medicine Technology: