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Why some depressed girls can't smell the roses
Date:1/3/2008

cations are wide and can be applied to the general population, says Prof. Shoenfeld. People who are depressed seem to respond well to aromatherapy. Certain smells seem to help them overcome the effects of the biological factors, suggesting that depression may have a biological cause.

This research also raises questions about the cause of psychotic disorders such as schizophrenia. There may be an organic cause to these disorders, and if this is the case, clinicians might have to change their attitude about current therapies they use, Prof. Shoenfeld says. I think that science is able to show that aromatherapy might not be just for quacks. After all, some of these remedies have been used since the time of the Egyptians to treat organic diseases.

Prof. Shoenfeld also suggests that a standardized smell test could be used by doctors to help diagnose depression as well as autoimmune diseases.

Retail Therapy and Aromatherapy

He adds that the association between ones sense of smell and depression has interesting implications for smell marketing, used by retailers to encourage shoppers to buy, especially around holiday time. These tactics are already being used by retailers and banks all over the world, says Prof. Shoenfeld.

The retail industry has learned that if it splashes good smells around, it can convince clients to buy more and invest more money. It certainly has an effect on ones mood.


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Contact: George Hunka
ghunka@aftau.org
212-742-9070
American Friends of Tel Aviv University
Source:Eurekalert  

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