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Why it is impossible for some to 'just say no'
Date:10/10/2007

, not the color of the font), increased brain activity occurs in a part of the frontal lobe called the anterior cingulate cortex, which alerts the person that they are off-track. The researchers found weaker activity occurring in this brain region during the Stroop task in those who had suppressed their feelings. In other words, after engaging in one act of self-control this brain system seems to fail during the next act.

These results, which appear in the November issue of Psychological Science, a journal of the Association for Psychological Science, have significant implications for future interventions aiming to help people change their behavior. Most notably, it suggests that if people, even temporarily, do not realize that they have lost control, they will be unable to stop or change their behavior on their own.


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Contact: Catherine West
cwest@psychologicalscience.org
202-783-2077
Association for Psychological Science
Source:Eurekalert

Page: 1 2

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