Navigation Links
Why do risks with human characteristics make powerful consumers feel lucky?
Date:12/22/2010

People who feel powerful are more likely to believe they can beat cancer if it's described in human terms, according to new study in the Journal of Consumer Research.

The study looks at anthropomorphism, or the tendency to attribute humanlike characteristics, intentions, and behavior to nonhuman objects. "The present research shows important downstream consequences of anthropomorphism that go beyond simple liking of products with humanlike physical features," write authors Sara Kim and Ann L. McGill (both University of Chicago).

Previous consumer research has already demonstrated that consumers tend to like objects that they perceive to possess human characteristics. The authors take this further to investigate the effect of anthropomorphism on risk perception. "We examine people's assessment of the risks associated with a gambling machine and a disease and how these risk perceptions may vary depending on whether these risk-bearing entities are anthropomorphized or not," the authors write.

In their first study, the researchers found that participants who had recently recalled an incident where they felt powerful perceived lower risk toward a slot machine game and were more likely to play it when the machine had a humanlike face. In contrast, people who felt powerless felt greater risk in the game and were less willing to play it when the machine resembled a human.

In their next study, the authors found that people who felt powerful felt they could better control skin cancer when it was described as if it had humanlike evil intentions to hurt people. And people who felt less powerful believed they had little control over the disease when it was described in human terms; therefore they perceived greater risk.

In a final experiment, the authors reversed the situation to try to determine whether risk perceptions would affect people's tendency to anthropomorphize depending on their feelings of power. "We show that
'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Study carried out into biological risks of eating reptiles
2. Repeated Weight-Loss Surgery Carries Added Risks
3. WHI data confirm short-term heart disease risks of combination menopausal hormone therapy
4. Early On, Hormone Therapy May Raise Womens Heart Risks
5. Dolphins May Warn of Health Risks in Humans
6. Genetic health risks in children of assisted reproductive technology
7. Morgan & Morgan's Personal Injury Attorneys Provide Information About Yaz, Yasmin, and Ocella Injuries and Potential Health Risks
8. Canadian researchers study mass gatherings and risks of infectious disease threats
9. Toyota Recalls Raise Awareness of Vehicle Safety Issues, Risks of Accidents from Driving Defective Automobiles
10. Avoiding Dairy Due to Lactose Intolerance is Unnecessary in Most Cases and May Pose Diet and Health Risks, Concludes National Institutes of Health Consensus Development Conference Panel
11. For Some on Dialysis, Anemia Drugs Pose Risks
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/21/2014)... PhUSE is proud to announce Dr. Pritpal Tamber, ... speakers for their 10th annual conference which is themed ... in 2013 , Charles Sabine in 2012 ... again presents high-calibre speakers to talk about relevant topics ... information. , Dr. Pritpal Tamber is a "health explorer" ...
(Date:9/21/2014)... September 21, 2014 Waldorf Risk ... Management Portal designed for Diocesan risks. The portal ... to support effective risk management and loss control ... live coinciding with Waldorf’s exhibition at the Diocesan ... These applications were developed in collaboration with three ...
(Date:9/21/2014)... CHICAGO (PRWEB) September 21, 2014 ... (IJF BHWG) will host a statewide symposium ( ... Members, Veterans, and their Families. Sponsored by the ... Veteran’s Lottery Cash Grant, and Health & Disability ... 9th at the Hilton Hotel in Springfield, IL. ...
(Date:9/21/2014)... Best Cheap Hosting USA, one of the leading review ... are the best Reseller hosting suppliers in 2014. “It ... Actually, these companies have outperformed their competitors on hosting ... get the best web hosting at affordable rates,” the ... manager, reseller hosting is a very popular way for ...
(Date:9/21/2014)... Rancho del Rio, Colorado (PRWEB) September 21, 2014 ... of Vail, Colorado, ten teams of disabled and able-bodied ... hand cycles, and completed a ropes course in pursuit ... Team Challenge from national non-profit World T.E.A.M. Sports, ... to participating athletes who successfully completed the three stage ...
Breaking Medicine News(10 mins):Health News:PhUSE announces Final List of Industry Influencers as Keynote Speakers 2Health News:PhUSE announces Final List of Industry Influencers as Keynote Speakers 3Health News:Waldorf Risk Solutions Releases New Risk Management Portal 2Health News:Enhancing Clinical Competence to Serve Veterans, a Statewide Symposium 2Health News:Enhancing Clinical Competence to Serve Veterans, a Statewide Symposium 3Health News:Best Cheap Hosting USA Announces The Best Reseller Hosting Suppliers In 2014 2Health News:Disabled Athletes Excel at World T.E.A.M. Sports’ Adventure Team Challenge 2Health News:Disabled Athletes Excel at World T.E.A.M. Sports’ Adventure Team Challenge 3
... new study looking at how hospitals account for the ... (CA-BSIs) found substantial inconsistencies in the methods used to ... The study, conducted by the National Association ... Unit Focus Group, appears in the October issue of ...
... among postmenopausal women in Canada as their use of ... September 23 in The Journal of the National ... (WHI) trial of more than 16,000 postmenopausal women in ... of combined estrogen and progestin hormone replacement therapy outweighed ...
... THURSDAY, Sept. 23 (HealthDay News) -- Sexual problems are common ... In a study of about 1,000 women treated for breast ... a partner reported sexual difficulties, such as loss of desire ... see a large number of women who tell us this ...
... Researchers at Mount Sinai School of Medicine have found that ... from hospice were nearly five times higher than for patients ... far more likely to use emergency department care and be ... issue of the Journal of Clinical Oncology. Led by ...
... University surgeon, investigators found that women who give birth ... double normal rates despite the fact that vaginal delivery ... lingering, yet often treatable, symptoms following their pelvic fracture ... The study, published in Clinical ...
... Sciences (NIEHS) is awarding $36 million in grants to ... workers involved in hazardous waste operations and transportation, environmental ... training programs can receive annual funding for up to ... region will use the money to continue ongoing safety ...
Cached Medicine News:Health News:Study of bloodstream infections reveals inconsistent surveillance methods and reporting 2Health News:Declining breast cancer incidence in Canada with declining HRT usage 2Health News:Sexual Problems May Arise After Breast Cancer 2Health News:Sexual Problems May Arise After Breast Cancer 3Health News:Patients with cancer who stop hospice care boost health-care costs 2Health News:Study finds high rate of c-sections after pelvic fractures 2Health News:NIEHS to fund $36 million in worker safety training 2Health News:NIEHS to fund $36 million in worker safety training 3
(Date:9/19/2014)... 2014 According to the ... Heat, therapy, Hydrotherapy), Accessories (Posture Mirror, Exercise Ball), Applications ... - Global Forecast to 2019" published by MarketsandMarkets, the ... $19,786.3 Million by 2019 from $14,240.0 Million in ... to 2019. Browse 74 market data ...
(Date:9/19/2014)... 2014  4WEB Medical announces the formal launch of ... osteotomy implants on the market today at this ... in Chicago .  The Osteotomy Truss ... needs with 74 size options included in one versatile ... only 15 to 18 implant sizes, which limited a ...
(Date:9/19/2014)... , Sept. 19, 2014 Merck (NYSE: ... and Canada , is teaming with ... La Diabetes: Logra Tus Metas , an educational program encouraging Hispanics ... sugar -- a key treatment goal to help reduce the risk ... are at a higher risk for developing type 2 ...
Breaking Medicine Technology:Physiotherapy Equipment Market Worth $19,786.3 Million by 2019 2Physiotherapy Equipment Market Worth $19,786.3 Million by 2019 3Physiotherapy Equipment Market Worth $19,786.3 Million by 2019 44WEB Medical Unveils 3D-Printed Osteotomy Truss System 2Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 2Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 3Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 4Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 5
... announces that a new market research report is available ... Urology Devices Market Outlook to 2017 ... Devices Market Outlook to 2017 Summary ... Urology Devices Market Outlook to 2017" provides key market ...
... Korea, April 12, 2011 Qualcomm Incorporated (NASDAQ: ... initiative,  Gyeonggi Province, Korea Centers for Disease Control and ... signing of a Memorandum of Understanding for a project ... project called Self Quality Care , which will ...
Cached Medicine Technology:Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 2Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 3Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 4Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 5Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 6Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 7Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 8Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 9Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 10Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 11Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 12Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 13Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 14Reportlinker Adds Europe Nephrology and Urology Devices Market Outlook to 2017 15Qualcomm Announces Self Quality Care Project to Benefit Chronic Disease Patients in Korea 2Qualcomm Announces Self Quality Care Project to Benefit Chronic Disease Patients in Korea 3Qualcomm Announces Self Quality Care Project to Benefit Chronic Disease Patients in Korea 4
9mm Curved Blades with Sharp Pointed Tips; overall length 90mm; Stainless Steel....
3 Gently Curved Prongs, 5mm extended, Stainless Steel Tips; with titanium handle....
Straight shafts with fine Pierse type tips on a 5mm platform; In Titanium...
Straight shaft; a 5mm platform with 0.3mm 1x2 teeth; In Titanium....
Medicine Products: