Navigation Links
Why do hopeful consumers make healthier choices than happy ones?
Date:4/19/2011

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study in the Journal of Consumer Research. That's because when people feel hope, they're thinking about the future.

"Most of us are aware that we often fall victim to emotional eating, but how is it that we might choose unhealthy or healthy snacks when we're feeling good?" write authors Karen Page Winterich (Pennsylvania State University) and Kelly L. Haws (Texas A&M University).

Because previous research has explored how feeling sad leads to eating bad, the authors focused on the complicated relationship between positive emotions and food consumption. "We demonstrate the importance of the time frame on which the positive emotion focuses and find that positive emotions focusing on the future decrease unhealthy food consumption in the present," the authors write.

To understand why someone who is feeling positive would be more likely to choose a candy bar versus a piece of fruit, the authors teased out the difference between positive feelings that arise from thinking about the past or the present (pride and happiness) and hope, which is a more future-oriented emotion.

In the authors' first study, hopeful participants consumed fewer M&Ms than people who experienced happiness. In a second study, the authors found that consumers who were more focused on the past chose unhealthy snacks, even if they felt hope. In the third study, the researchers shifted the time frame of the positive emotion (having participants feel hopeful about the past or having them experience pride in the future). "That is, if someone is anticipating feeling proud, she prefers fewer unhealthy snacks than someone experiencing pride."

Finally, the authors compared future-focused positive emotions (hopefulness, anticipated pride) to future focused negative emotions (fear, anticipated shame). They found that the combination of positivity and future focus enhanced self-control.

"So, the next time you're feeling well, don't focus too much on all the good things in the past. Instead, keep that positive glow and focus on your future, especially all the good things you imagine to come. Your waistline will thank you!" the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Speedy generic approval may not benefit consumers as much as expected, Rotman model shows
2. Study: Consumers value safer food more than current analyses suggest
3. Speedy generic approval may not benefit consumers as much as expected, Rotman model shows
4. Fish smile but some consumers frown at new genre of phosphate-free detergents
5. Most consumers want predictive tests to learn if a disease is in their future
6. Why do risks with human characteristics make powerful consumers feel lucky?
7. Changes to Flex Spending Accounts Could Hurt Consumers
8. Some Consumers See Brands as Extensions of Themselves
9. Money, drugs and chicken feet? What consumers will do for social acceptance
10. Online Broker Lets Consumers Choose The Price of Life Insurance
11. Older Chinese consumers perceive themselves younger than actual age
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... February 08, 2016 , ... Remember the old saying “rub some ... to Perry A~, author of “Calcium Bentonite Clay” the health benefits of integrating clay ... and detoxifying the body. , A former motivational speaker, Perry A~ has since dedicated ...
(Date:2/8/2016)... (PRWEB) , ... February 08, 2016 , ... ... greater than 50% lower incidence rate of type 2 diabetes in the GrassrootsHealth ... ”It is time to make a change in public health,” states Carole Baggerly, ...
(Date:2/8/2016)... ... ... Guruji Mahendra Kumar Trivedi is offering 3 days of accelerated personal growth ... on February 10th. During this time, people can achieve better health, greater wealth, ... from over 40 different countries as an “ordinary man with an extraordinary gift.” ...
(Date:2/7/2016)... Birmingham, Lake Orion, Clarkston, Metamora, Michigan (PRWEB) , ... February 07, ... ... women on Friday in recognition of National Wear Red Day. National Wear Red ... heart disease and stroke in women. Heart disease and stroke cause 1 in 3 ...
(Date:2/6/2016)... (PRWEB) , ... February 06, 2016 , ... US Sports ... Coaching Conference (YUCC) . This event brings together top non-profit leaders, ultimate organizations, and ... and Girls Ultimate”. Valerio Iani, Bay Area Disc Program Director of Youth and Education, ...
Breaking Medicine News(10 mins):
(Date:2/5/2016)... 2016  As people age, it is natural to ... screenings and tests that are linked with certain age ... the majority of aging individuals, hearing health is too ... 37.5 million American adults who report some trouble hearing, ... hearing health a 2016 healthy aging priority.[1] ...
(Date:2/5/2016)... 5, 2016 ... the "Global Musculoskeletal Partnering 2010-2016: Deal ... to their offering. --> ... the "Global Musculoskeletal Partnering 2010-2016: Deal ... to their offering. --> ...
(Date:2/5/2016)... York , February 5, 2016 ... Transparency Market Research report states that the global active ... 2014 and is predicted to reach US$185.9 bn by ... of 6.50% from 2014 to 2020. The title of ... Chemical/Biological, Captive/Contract Manufactured, by Geography, and by Therapeutic Area) ...
Breaking Medicine Technology: