Navigation Links
Why do hopeful consumers make healthier choices than happy ones?
Date:4/19/2011

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study in the Journal of Consumer Research. That's because when people feel hope, they're thinking about the future.

"Most of us are aware that we often fall victim to emotional eating, but how is it that we might choose unhealthy or healthy snacks when we're feeling good?" write authors Karen Page Winterich (Pennsylvania State University) and Kelly L. Haws (Texas A&M University).

Because previous research has explored how feeling sad leads to eating bad, the authors focused on the complicated relationship between positive emotions and food consumption. "We demonstrate the importance of the time frame on which the positive emotion focuses and find that positive emotions focusing on the future decrease unhealthy food consumption in the present," the authors write.

To understand why someone who is feeling positive would be more likely to choose a candy bar versus a piece of fruit, the authors teased out the difference between positive feelings that arise from thinking about the past or the present (pride and happiness) and hope, which is a more future-oriented emotion.

In the authors' first study, hopeful participants consumed fewer M&Ms than people who experienced happiness. In a second study, the authors found that consumers who were more focused on the past chose unhealthy snacks, even if they felt hope. In the third study, the researchers shifted the time frame of the positive emotion (having participants feel hopeful about the past or having them experience pride in the future). "That is, if someone is anticipating feeling proud, she prefers fewer unhealthy snacks than someone experiencing pride."

Finally, the authors compared future-focused positive emotions (hopefulness, anticipated pride) to future focused negative emotions (fear, anticipated shame). They found that the combination of positivity and future focus enhanced self-control.

"So, the next time you're feeling well, don't focus too much on all the good things in the past. Instead, keep that positive glow and focus on your future, especially all the good things you imagine to come. Your waistline will thank you!" the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Speedy generic approval may not benefit consumers as much as expected, Rotman model shows
2. Study: Consumers value safer food more than current analyses suggest
3. Speedy generic approval may not benefit consumers as much as expected, Rotman model shows
4. Fish smile but some consumers frown at new genre of phosphate-free detergents
5. Most consumers want predictive tests to learn if a disease is in their future
6. Why do risks with human characteristics make powerful consumers feel lucky?
7. Changes to Flex Spending Accounts Could Hurt Consumers
8. Some Consumers See Brands as Extensions of Themselves
9. Money, drugs and chicken feet? What consumers will do for social acceptance
10. Online Broker Lets Consumers Choose The Price of Life Insurance
11. Older Chinese consumers perceive themselves younger than actual age
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/16/2017)... ... August 16, 2017 , ... The next Patient Care Academy ... , Students who successfully complete the seven-week long Patient Care Academy are eligible ... The average starting salary for a CNA in Kalamazoo is $24,428.* , As a ...
(Date:8/16/2017)... , ... August 16, 2017 , ... Greenfield Advisors is ... in the U.S. for the second year in a row. The Inc. 5000 list ... three years. , “To be on the list once is a great accomplishment, but ...
(Date:8/16/2017)... ... August 16, 2017 , ... Any Lab Test Now® is thrilled ... on the newly released, 36th annual Inc. 5000 , the most prestigious compilation ... most successful companies within the American economy’s most dynamic segment — its independent small ...
(Date:8/16/2017)... ... 2017 , ... In a recent survey, eighty-two percent of women reported having ... cellulite can't always be eliminated by diet and exercise alone, and now for the ... nationwide. Dr. Kenneth Rothaus has recently added Cellulaze™ to his practice in ...
(Date:8/16/2017)... , ... August 16, 2017 , ... Maury Regional Health ... and blood draws. By broadly deploying AccuVein devices, Maury Regional Medical Center is making ... the guesswork out of a needle stick and more importantly, helps our staff members ...
Breaking Medicine News(10 mins):
(Date:8/1/2017)... , Aug. 1, 2017   CerSci Therapeutics , ... Dallas, Texas , has received notice from the ... Institutes of Health (NIH) that it has been awarded ... totaling over $650,000 in 2017 with an additional $1,000,000 ... Investigational New Drug application of their lead non-opioid drug ...
(Date:7/28/2017)... , July 28, 2017 EnvoyHealth, a Diplomat ... pilot a program for CleverCap LITE, a technology designed ... strives to deliver innovative health technology solutions and services ... CleverCap LITE offers medication ... high-tech bottle cover: ...
(Date:7/26/2017)... Fla. , July 26, 2017 Sancilio ... enrollment of our clinical trial evaluating Altemia TM , ... Anemia (SCA) and Sickle Cell Disease (SCD). The SCOT ... evaluate the efficacy and safety of Altemia TM ... is conducted under US IND 125274. ...
Breaking Medicine Technology: