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Why are some people greener than others?
Date:6/12/2012

Differences in attitudes and cultural values could have far-reaching implications for the development of a sustainable global society, according to an analysis to be published in the International Journal of the Sustainable Economy.

Rune Ellemose Gulev of the University of Applied Sciences Kiel, Germany, has explored the cultural values associated with sustainability that makes some people more inclined to adopt what might conventionally be considered as sustainable attitudes and behavior. Asking what promotes sustainable attitudes in different people has until now been a question to which little scientific insight has been applied. In order to explore the various biases and the ethical stance taken by individuals Gulev has collated a set of values and attitudes from different demographic groups throughout Europe. These have then been contrasted with what are considered to be sustainable behaviors by definition.

In the face of climate change, rising sea levels, melting icecaps, the depletion of natural resources, the destruction of rainforests, species extinction and many other environmental concerns, the notion of sustainability is high on the agenda. If we are to address the environmental issues then finding alternative ways to maintain or improve our lifestyle without further damaging the environment is essential to progress. The concepts of gender and income inequality, literacy rates, education possibilities, life expectancies and poverty alleviation must also be incorporated into the sustainability equation.

To explore the root of sustainable behavior, values and attitudes of different populations were probed and correlated against sustainable behavior. The values pivoted around the basic beliefs different populations harbored towards actions that may support sustainability. For example, being unselfish is an important quality to encourage as is being prepared to do something to improve the conditions in your community. T
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Contact: Rune Ellemose Gulev
rune.e.gulev@fh-kiel.de
Inderscience Publishers
Source:Eurekalert

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