Navigation Links
Why We Keep Looking and Looking for Lost Items
Date:1/17/2010

Understanding this response has practical application, expert says

SUNDAY, Jan. 17 (HealthDay News) -- Looking for something? New research provides insight into why we miss things when they're uncommon.

"We know that if you don't find it often, you often don't find it," said Jeremy Wolfe of Harvard Medical School. "Rare stuff gets missed." Wolfe's comments came in a news release from Cell Press, which published a study on the phenomenon online Jan. 14 in Current Biology.

Anyone who's ever tried to find the so-called needle in a haystack knows of what he speaks. But why does this happen?

In a new study, researchers say that people who look for common things don't stop. "When nothing is there, they don't give up on the response," Wolfe said. "It's all terribly adaptive behavior for a beast in the world. If you know berries are there, you keep looking until you find them. If they are never there, you don't spend your time hunting."

When something is rare, we try hard to look for it, but "we aren't well-built for that and make more errors than we'd like," he said.

What to do in places like airports, where security screeners have to look for uncommon objects like weapons? Wolfe said it might be wise to prime people at the beginning of shifts by having them search for common things, then let them go on duty and look for rare things.

The researchers plan to test their theories in airports and in health clinics, where medical employees look for rare things like tumors.

More information

The Franklin Institute has more about the brain.



-- Randy Dotinga



SOURCE: Cell Press, news release, Jan. 14, 2010


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Page: 1

Related medicine news :

1. Economy Has Patients Looking For Less Costly Ways To Enhance Appearance Says Dr. Phillip Langsdon, MD, FACS
2. Looking Younger Than Your Age May Mean Longer Life
3. Consumers Overlooking Opportunities at Open Enrollment May be Missing Out
4. Looking Good! SOMA Pet Day Benefit for San Francisco SPCA Hosted by the San Francisco Institute of Esthetics & Cosmetology Saturday, August 22, 2009
5. Looking at language
6. Looking to Shape Up for Summer? The Solution May Be the Steps Youre Already Taking
7. Looking to Shape up for Summer? The Solution May be the Steps Youre Already Taking
8. Premium Latex Condom Donation by IBI Synergy, Inc. Are You Looking For a Few Good Latex Condoms?
9. New L.A. Experience Not Only Leaves You Feeling Good but Looking Great
10. San Francisco Symposium Provides Training for Communities Looking to Develop Arts Programs That Unite Generations
11. Companion Global Healthcare Inc. Offers Additional Hospital Choices to Employers, Individuals Looking to Save on Fully Credentialed Health Care
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/25/2017)... ... , ... “Now Hiring!” is a popular phrase at Home Delivery Incontinent ... sales for over 30 consecutive years and now plans to hire more than 100 ... excitement and growth at HDIS, following the company’s acquisition by Fortune 1000 company Domtar. ...
(Date:7/25/2017)... ... July 25, 2017 , ... ... the launch of their partnership to provide the Pharmacist eCare Plan ... platform in the country with the ability to develop the Pharmacist eCare Plan, ...
(Date:7/25/2017)... Spring Arbor, Mich. (PRWEB) , ... July 25, ... ... director of special education programs at Spring Arbor University recently co-authored and published ... of Self-Determination in Adolescents with Neonatal Brachial Plexus Palsy. Both the article and ...
(Date:7/25/2017)... ... 25, 2017 , ... Facing medical needs with a newborn boy this spring, ... a new benefit for employees that is uncommon in American business: 12 weeks of ... me and other employees as new parents. It keeps our family life more stable. ...
(Date:7/24/2017)... ... 24, 2017 , ... Engineers at the University of Maryland have invented an ... of electrical energy that the body uses. , In ordinary batteries the electrical ... electrons out of the battery is generated by moving positive ions from one end ...
Breaking Medicine News(10 mins):
(Date:7/21/2017)... EDMONTON, Alberta , July 21, 2017 /PRNewswire/ ... University of Alberta in Edmonton, Canada ... partner journal, Schizophrenia 1 , demonstrating that AI ... schizophrenia with 74% accuracy. This retrospective analysis also ... symptoms in schizophrenia patients with significant correlation, based ...
(Date:7/21/2017)... 21, 2017  Endo International plc (NASDAQ: ... review of its manufacturing network, the Company will be ... in Huntsville, Alabama . The closure ... the next 12 to 18 months. The ... volumes of commoditized products and these restructuring actions are ...
(Date:7/20/2017)... PAUL, Minn. , July 20, 2017  Prime Therapeutics ... Jonathan Gavras , M.D., following today,s Institute for Clinical ... report on the effectiveness and value of abuse-deterrent ... manager on the policy roundtable at the meeting. ... is not a material cost benefit to the use of ...
Breaking Medicine Technology: