Navigation Links
Why We Keep Looking and Looking for Lost Items

Understanding this response has practical application, expert says

SUNDAY, Jan. 17 (HealthDay News) -- Looking for something? New research provides insight into why we miss things when they're uncommon.

"We know that if you don't find it often, you often don't find it," said Jeremy Wolfe of Harvard Medical School. "Rare stuff gets missed." Wolfe's comments came in a news release from Cell Press, which published a study on the phenomenon online Jan. 14 in Current Biology.

Anyone who's ever tried to find the so-called needle in a haystack knows of what he speaks. But why does this happen?

In a new study, researchers say that people who look for common things don't stop. "When nothing is there, they don't give up on the response," Wolfe said. "It's all terribly adaptive behavior for a beast in the world. If you know berries are there, you keep looking until you find them. If they are never there, you don't spend your time hunting."

When something is rare, we try hard to look for it, but "we aren't well-built for that and make more errors than we'd like," he said.

What to do in places like airports, where security screeners have to look for uncommon objects like weapons? Wolfe said it might be wise to prime people at the beginning of shifts by having them search for common things, then let them go on duty and look for rare things.

The researchers plan to test their theories in airports and in health clinics, where medical employees look for rare things like tumors.

More information

The Franklin Institute has more about the brain.

-- Randy Dotinga

SOURCE: Cell Press, news release, Jan. 14, 2010

Copyright©2010 ScoutNews,LLC.
All rights reserved

Page: 1

Related medicine news :

1. Economy Has Patients Looking For Less Costly Ways To Enhance Appearance Says Dr. Phillip Langsdon, MD, FACS
2. Looking Younger Than Your Age May Mean Longer Life
3. Consumers Overlooking Opportunities at Open Enrollment May be Missing Out
4. Looking Good! SOMA Pet Day Benefit for San Francisco SPCA Hosted by the San Francisco Institute of Esthetics & Cosmetology Saturday, August 22, 2009
5. Looking at language
6. Looking to Shape Up for Summer? The Solution May Be the Steps Youre Already Taking
7. Looking to Shape up for Summer? The Solution May be the Steps Youre Already Taking
8. Premium Latex Condom Donation by IBI Synergy, Inc. Are You Looking For a Few Good Latex Condoms?
9. New L.A. Experience Not Only Leaves You Feeling Good but Looking Great
10. San Francisco Symposium Provides Training for Communities Looking to Develop Arts Programs That Unite Generations
11. Companion Global Healthcare Inc. Offers Additional Hospital Choices to Employers, Individuals Looking to Save on Fully Credentialed Health Care
Post Your Comments:
(Date:6/26/2016)... ... ... legally blind and certified personal trainer is helping to develop a weight loss fitness plan ... fix the two major problems leading the fitness industry today:, , ... They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the ... In terms of the latter, setting the bar too high can result in disappointment, ... just slow progress toward their goal. , Research from reveals ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are sharpening ... Talker Award, an essay contest in which patients and their families pay tribute to ... at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... HOUSTON , June 23, 2016  MedSource ... platform as its e-clinical software solution of choice.  ... the best possible value to their clients by ... nowEDC.  The preferred relationship establishes nowEDC as the ... pricing for MedSource,s full-service clients.  "nowEDC has long ...
(Date:6/23/2016)... 2016 Roche (SIX: RO, ROG; OTCQX: RHHBY) ... Elecsys BRAHMS PCT (procalcitonin) assay as a dedicated testing ... With this clearance, Roche is the first IVD company ... for sepsis risk assessment and management. PCT ... PCT levels in blood can aid clinicians in assessing ...
(Date:6/23/2016)... 23, 2016 , , , ... 7, 2016 , , , , LOCATION: , , , ... , , , EXPERT PANELISTS:  , , , Frost & Sullivan,s ... Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, Program ... global pharmaceutical industry is witnessing an exceptional era. Several new demand ...
Breaking Medicine Technology: