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Why Fruit Gets Short Shrift in U.S. Diet: Online Poll
Date:12/5/2007

INDIANAPOLIS, Dec. 5 /PRNewswire/ -- Vizu Corporation, a leader in providing do-it-yourself market research, and Funky Monkey Snacks, a provider of all-natural freeze-dried fruit snacks, today released the results of a client sponsored online survey that provides insight into why consumers fail to eat their recommended daily dose of fruit.

According to the poll, the factors that discourage fruit consumption include spoilage (47%), need for preparation (28%), stickiness and messiness (14%), and lack of crunch (11%). Respondents said they would eat more fruit if those problems could be overcome.

Numerous studies have shown that Americans fall short of the four daily servings of fruit recommended in the latest guidelines from the U.S. Department of Agriculture. A survey published in April 2007 edition of The Journal of Preventative Medicine, for example, found that 72% of Americans fail to meet those recommendations.

"American consumers are driven by convenience. It's easier for them to open a bag of potato chips that doesn't spoil than to buy a pear that gets brown in a few days, peel an orange, or deal with the runny juice of a peach. That's what they're telling us in this online poll," said Matt Herzog, President of Funky Monkey Snacks. "If we want people to eat more fruit, it's going to have to be more convenient while maintaining the great taste and wholesomeness of fresh fruit."

Polling for the report was conducted via the Vizu Answers online market research network on November 26, 2007.

About Funky Monkey Snacks

Funky Monkey Snacks is the maker of freeze-dried "Fruit That Crunches!"(TM), all-natural snacks featuring large pieces of fruit made using a proprietary freeze-drying process that retains fruit's natural goodness and creates a fun crunch. Funky Monkey Snacks have nothing added, including no added sugar, preservatives, colors or flavors. Each one-ounce bag contains three servings of fruit. For more informat
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SOURCE Funky Monkey Snacks
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