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Why Blogging Is Important For Doctors

Stamford, CT (PRWEB) April 25, 2013

Patients are already online. They're Googling symptoms, researching illnesses, looking for health tips. According to a 2009 Pew Research Center study, 61% of American adults search online for health information. And there's plenty of medical information available. With not enough hours in the day, should doctors take the time to add to the multitude of voices? Should doctors blog? According to Melissa Chefec, medical marketing specialist with MCPR, LLC, “the answer is a resounding yes. Blogging provides doctors a venue to enhance their reputations, grow their practices, and at the same time, provide medical information for their patients and the general public.”

Tips for doctors about blogging:
Consider the benefits of a physician's blog that provides accurate, up-to-date medical and health information that informs their patients and the general public.

  • They will be a trusted source of guidance and advice for healthful living – guidance that elaborates on and reinforces conversations with your patients and that informs non-patients. You might even save time in the long run by providing answers to the questions that are asked by virtually all your patients.
  • They will provide a public service and help your patients by debunking misinformation that proliferates on the web. Failure to do so will make your job harder as you will have to dispel the myths that your patients will absorb. (To take just one example, consider the number of loud online voices arguing against vaccination.)
  • They will provide links and access to news and other information that your readers won't find in the mainstream media and that will further enhance their health and well-being.
  • They will enhance your reputation and visibility with potential patients and referring physicians and drive business to your practice.

Additional pointers:
Blogging requires a commitment. A credible effort requires frequent updating – once or twice a week. Doctors who have taken the plunge have found the returns well worth the investment of time. They report unanticipated benefits, such as establishing valuable dialogs with other doctors and enhancing their own knowledge of trends and developments in their fields.

There's no denying that the Internet has changed the relationship between doctor and patient. Doctors must embrace it and harness its power or risk losing their voices and influence. Through blogging, doctors can enhance their reputation, grow their practice, help their patients and perform a public service.

MCPR, LLC was founded in 1994 and specializes in medical marketing and public relations for doctors, hospitals and other professionals in health, fitness and beauty.

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