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Whole Foods Market's(R) 'Destination Summer' Celebrates a Journey of American Flavors; Kicks Off With Sweepstakes & Free Shopper Grilling Guide
Date:5/22/2008

AUSTIN, Texas, May 22 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq: WFMI), the world's leading natural and organic foods supermarket, announced today it has launched "Destination Summer" to celebrate summer eating across America, whether it be at backyard barbecues, family picnics or laid back dinner parties al fresco. The seasonal taste tour and journey of local flavors from coast to coast kicks off with a sweepstakes to win Weber(R) Grills and a VIP concert trip for Farm Aid 2008* along with a recipe-filled Destination Summer grilling guide, available in all Whole Foods Market stores in the U.S.

"Whether your summer adventures include a road trip or your backyard becomes your vacation spot, we're packed and ready to roll with all the tips and recipes you need for easy and delicious summertime meals," said Theo Weening, global meat senior coordinator of Whole Foods Market.

Destination Summer kicks off by offering a sampling of sensational summertime meal solutions ranging from easy to adventurous. Along the way, Whole Foods Market stores will feature select regional and local recipes, seasonal ingredients, food experts and local farmers and producers. The free grilling guide offers a road map of great summer meals and includes tips from Whole Foods Market resident foodies as well as foremost grilling experts including Bobby Flay, host of the successful Food Network program Boy Meets Grill.

A series of in-store guides and a web travelogue, http://www.wholefoodsmarket.com/destinationsummer, will provide a close look at the purest examples of American favorites, from organic blueberry pie to grilled corn on the cob.
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SOURCE Whole Foods Market
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