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Whole Foods Market(R) Partners With Non-GMO Project to Label Company's Private Label Food Products Using New Third-Party Standard
Date:7/7/2009

AUSTIN, Texas, July 7 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq: WFMI), the leading natural and organic grocer, today announced a commitment to the Non-GMO Project - a non-profit collaboration of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers - to use the Non-GMO's Product Verification Program (PVP) in connection with Whole Foods Market's private label products.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090707/DA42720)

The PVP is the nation's first system designed to scientifically test whether a product has met a set of defined standards for the presence of genetically engineered organisms.

"From the moment GMOs were approved for use in the U.S., we recognized the need for transparency, but there was no definitive standard by which to evaluate or label products," said Margaret Wittenberg, Whole Foods Market global vice president of quality standards. "We searched high and low for years for a way to do this and now, thankfully, the Non-GMO Project has answered that challenge by creating a standard and a practical system by which manufacturers may measure their products. At last, shoppers concerned about foods made with genetically modified ingredients will be able to make informed choices."

According to the FDA, as much as 75 percent of processed food in the United States may contain components from genetically modified crops. Despite the abundance of products with genetically modified ingredients, a Pew Initiative study on Food and Biotechnology shows that 59 percent of Americans are unfamiliar with the issue of genetically modified ingredients in food.

"In 30 other countries around the world, including Australia, Japan and all of the nations in the European Union, there are significant restrictions or outright bans on the production of GMOs, due to environmental impact and concerns about GMO safety," said Megan Thompson, executive director of the Non-GMO Project.

While Federal law requires organic producers to comply with certain non-GMO requirements identified in the USDA organic standards, there is no standard for labeling GMOs in non-organic products.

The Non-GMO Project is a non-profit organization dedicated to allowing consumers to make informed choices and to working toward the sustained availability of non-GMO options. Whole Foods Market is a member of the group, which is a collaboration of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers. Together these members have established a working standard and have developed North America's first independent third-party Product Verification Program.

The PVP uses a process that combines on-site facility audits, document-based review and DNA testing to measure compliance with the standard. For a product to bear the seal it must undergo a process through which any ingredient at high risk for genetic contamination - soy or corn, for example - has been shown to meet the non-GMO standard through avoidance practices and testing.

Once a product has been approved through the PVP it can be described as being verified by the Non-GMO Project and/or be labeled with the Non-GMO Project's compliance seal. The first Whole Foods Market private label products to bear this seal are expected to be in stores before the end of the year.

"Since there is no U.S. regulation regarding disclosure on products manufactured with GMO ingredients, we are committed to helping our shoppers make confident choices by knowing that what they are buying has been verified as meeting the standards of the non-GMO Project," said Michael Besancon, senior global vice president of purchasing at Whole Foods Market. "We are excited to partner with the Non-GMO Project, and we strongly encourage other manufacturers and retailers to act now and submit their products to the PVP as well. Taking a stand together will make a more significant impact on our overall food supply, which will help the environment and consumer choice in the marketplace."

Whole Foods Market applauds The Natural Grocery Company, The Big Carrot Natural Food Market and Good Earth Natural Foods, the early partners of the Non-GMO Project, and the companies that have lent major support to the project and participated in the initial piloting of the PVP including Eden Foods, Organic Valley, Lundberg Family Farms, Nature's Path Organic and United Natural Foods, Inc. Together with numerous other companies and organizations, they created an authoritative non-GMO standard.

Whole Foods Market invites the industry to join an educational webinar on Wednesday, Aug. 26 at 1 p.m. CDT, to learn more about the Non-GMO Project and the PVP. Webinar details are available at www.wholefoodsmarket.com/nongmoproject.

"As you can imagine, the level of diligence involved will require an enormous amount of effort at every step in the manufacturing process," said Joe Dickson, Whole Foods Market quality standards coordinator and Non-GMO Project board member. "The more participation we have in the program, the more rapidly the industry will realize efficiencies. Economies of scale will ultimately have a real and lasting impact on the available supply of non-GMO ingredients."

Since 2004 Whole Foods Market strives to offer private label products made with ingredients that have not been genetically modified. By using a system that includes the evaluation of products, ingredients and manufacturing facilities through audits, on-site facility inspections and testing, Whole Foods Market is furthering that commitment.

About Whole Foods Market(R)

Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com), a leader in the natural and organic foods industry and America's first national certified organic grocer, was named "America's Healthiest Grocery Store" in 2008 by Health magazine. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM) captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its more than 50,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 12 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Fresh & Wild(TM), and Harry's Farmers Market(R) are trademarks owned by Whole Foods Market IP, LP. Wild Oats(R) and Capers Community Market(TM) are trademarks owned by Wild Marks, Inc.

    Contacts:  kate.lowery@wholefoods.com - 512 542 0390
               nona.evans@wholefoods.com - 512 542 0794


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SOURCE Whole Foods Market
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