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Whole Foods Market(R) Partners With Non-GMO Project to Label Company's Private Label Food Products Using New Third-Party Standard
Date:7/7/2009

AUSTIN, Texas, July 7 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq: WFMI), the leading natural and organic grocer, today announced a commitment to the Non-GMO Project - a non-profit collaboration of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers - to use the Non-GMO's Product Verification Program (PVP) in connection with Whole Foods Market's private label products.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090707/DA42720)

The PVP is the nation's first system designed to scientifically test whether a product has met a set of defined standards for the presence of genetically engineered organisms.

"From the moment GMOs were approved for use in the U.S., we recognized the need for transparency, but there was no definitive standard by which to evaluate or label products," said Margaret Wittenberg, Whole Foods Market global vice president of quality standards. "We searched high and low for years for a way to do this and now, thankfully, the Non-GMO Project has answered that challenge by creating a standard and a practical system by which manufacturers may measure their products. At last, shoppers concerned about foods made with genetically modified ingredients will be able to make informed choices."

According to the FDA, as much as 75 percent of processed food in the United States may contain components from genetically modified crops. Despite the abundance of products with genetically modified ingredients, a Pew Initiative study on Food and Biotechnology shows that 59 percent of Americans are unfamiliar with the issue of genetically modified ingredients in food.

"In 30 other countries around the world, including Australia, Japan and all of the natio
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SOURCE Whole Foods Market
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