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Whole Foods Market(R) Launches 'The Real Deal' Program With Budget Recipes, Real Steals and Smart Shopping Advice
Date:7/10/2008

rt of "The Real Deal," customers will find specially-priced items in featured departments called "Real Steal," which can be found in all Whole Foods Market stores. Customers can look for the "Real Steal" signs to find these discounted items, such as whole golden pineapples for $2.99, frozen, sweet and wild Whole Catch(TM) Patagonian Scallops for $6.99, and Whole Ranch(TM) Sausages for $4.99.

"Each quarterly issue of 'The Real Deal' value guide includes money-saving tips, budget recipes -- each with a cost per serving, and a variety of menu plans for the week," says Mara Fleishman, Whole Foods Market special projects coordinator for national marketing. "This inaugural issue also includes timely information on how to milk your back-to-school dollar for all it's worth and meat-buying tips to help shoppers grill out without getting burned."

Whole Foods Market Shoppers Provide Their "Real Deal" Tips

Recognizing that many shoppers also have their own meal planning, smart shopping and cooking tricks to stretch their food budgets while enjoying a healthy Whole Foods Market lifestyle, the Company has introduced a "Real Deal" customer tips page on its website. Customers from all over are sharing their tips at: http://www.wholefoodsmarket.com/realdeal.

Many shoppers are not willing to sacrifice quality during this bump in the economy, so they have come up with ways to save and still enjoy organic and natural foods. For example, one shopper on the forum is married to a full-time student and has three children. She offers these tips on "The Real Deal" customer page:

1. Shop the ads.

2. Clip coupons and organize them in an envelope with your grocery list.

3. Buy Whole Foods Market meat and fish when on sale and freeze in 1-pound portions.

4. Use "going green" bags -- Whole Foods Market gives you at least five cents off per bag.

5. Try going vegetaria
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SOURCE Whole Foods Market
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