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Whole Foods Market(R) Launches 'The Real Deal' Program With Budget Recipes, Real Steals and Smart Shopping Advice
Date:7/10/2008

Customers Post Ideas Online about 'How to Get More for Less'

AUSTIN, Texas, July 10 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq: WFMI), the leading natural and organic foods supermarket, announced today the launch of a new, national program to provide specially-priced product discounts, money-saving coupons and tips, and budget recipes to help shoppers continue to enjoy quality organic and natural foods while stretching their food dollar. The Company has also created a space on its website for customers to upload their own tips on how to enjoy a healthy Whole Foods Market lifestyle while sticking to their budget.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080710/LATH022)

During this time of record-high worldwide food inflation, Whole Foods Market introduces "The Real Deal" program to help its customers enjoy high-quality, natural and organic ingredients, while sticking to their budgets. Getting more value for less and finding the real deals throughout the stores is the centerpiece of a new Whole Foods Market quarterly value guide available in stores beginning July 17. The 28-page value guide features meal plans and recipes on a budget, department-specific tips and savings, 365 Everyday Value(TM) product deals, and information about Whole Foods Market's commitment to Quality Standards.

Whole Foods Market has also partnered with Mambo Sprouts (http://www.mambosprouts.com), the leading coupon company for the natural products industry, to deliver Whole Foods Market customers a host of money-saving coupons, which will be included in the new value guide.

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SOURCE Whole Foods Market
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