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Who Will Be The 'Hot Bod' at the Olympia?
Date:9/24/2008

Vitamin Shoppe and BodyTech.com hold contest for one guy and one gal to be selected as the 'hot bods' for Muscle & Body magazine

NORTH BERGEN, N.J., Sept. 24 /PRNewswire/ -- If you've ever been to Joe Weider's Olympia Weekend, you know it can get very, very hot in Vegas. With the help of The Vitamin Shoppe and BodyTech.com it's about to get even hotter! Vitamin Shoppe is offering an opportunity for two participants to realize their dream of being a star and be featured in Muscle & Body magazine.

Joe Weider's Olympia Weekend 2008 expo will begin on Friday, September 26 and end Saturday, September 27 at 5:00 pm. During the open showcase times, all expo goers are invited to drop by the Vitamin Shoppe and Bodytech.com booth to have their photograph taken to enter the contest. Twenty finalists will be featured in October online at http://www.vsconnect.com, Vitamin Shoppe's online community of customers, bodybuilding pros and other health and wellness experts. The winners will be notified by Muscle & Body magazine in early November 2008.

Some well known "hot bods" will be visiting the booth including Rich Gaspari from Gaspari Nutrition, Lee Banks -- NPC National level bodybuilder ranked 2nd in the country, and JBL -- John Bradshaw Layfield the longest reigning WWE Champion as well as a World Tag Team champion, US Champion, Hardcore Champion, European Champion and successful entrepreneur, financial advisor, and radio host of his own show.

Free give aways at the booth include T-Shirts, sports nutrition samples, Muscle & Body magazine and informative information.

"We're excited to be a part of Joe Weider's Olympia Weekend for the third time," said Claudia Cribeiro, Event Manager for The Vitamin Shoppe. "At The Vitamin Shoppe we strive to help all our customers achieve their wellness goals."

About Vitamin Shoppe Industries, Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 370 company-owned retail stores, national mail order catalogs, and two websites, http://www.vitaminshoppe.com and http://www.Bodytech.com.


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SOURCE Vitamin Shoppe Industries, Inc.
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