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White Hat Brands, Juvenile Diabetes Research Foundation Offer the 'Juice' on New Partnership
Date:3/5/2008

Makers of Dog On It! Fortified Juice Beverages for Kids Pledges up to

$650,000 for Type 1 Diabetes Research

ATLANTA, March 5 /PRNewswire/ -- White Hat Brands, the makers of Dog On It! fortified juice beverage for kids, announced today the launch of a three- year partnership with the Juvenile Diabetes Research Foundation International (JDRF), the world's leading charitable funder of type 1 diabetes research.

As part of this milestone relationship, White Hat Brands is pledging up to $650,000 through 2010 in cash and product donations as a children's beverage partner of JDRF. The partnership is based on White Hat's popular, award- winning flagship beverage brand. Made with all natural ingredients, Dog On It! fortified juice beverages for kids contains calcium, vitamins, A, B, C, D, E and other essential nutrients -- without the addition of excess sugar or high fructose corn syrup found in many other leading kids' beverages. The product line includes five fruit flavor varieties packaged in 8-ounce portion- controlled plastic recyclable bottles, and can be found in major grocery chains throughout the Northeast for an average retail price of $3.99 per 6- pack.

"This is a logical relationship, since promoting the health and wellness of kids and providing sensible beverage choices for families is a top priority for both White Hat Brands and JDRF," said Kevin P. Quirk, CEO, White Hat Brands LLC. "We are proud to align with JDRF in our common goal of supporting research to find a cure for diabetes and providing beverage alternatives to those with special dietary needs and anyone seeking healthier beverage options."

JDRF in turn is partnering with the Dog On It! line of juices in several ways. In addition to displaying its logo on all Dog On It! packaging, JDRF will give White Hat Brands the opportunity to offer samples of Dog On It! products at a host of JDRF outreach and "Walk to Cure Diabetes" events nationwide, beginni
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SOURCE White Hat Brands LLC
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