The Iridoid Difference Video is Still Available on Other Websites
Provo, UT (Vocus) April 22, 2010 -- Tahitian Noni International (TNI) announced that XanGo’s parent company DBC, LLC, asked that YouTube pull a Tahitian Noni International video about its new bioactive beverages. The lighthearted video portrays multiple superfruit juices trying to attack the stable iridoids of Tahitian Noni® Bioactive Beverages™. True to life, the superfruit juices fall short. TNI responded to the action, and fully expects that the video will be available within ten business days—the time allotted for the assertion to be reviewed. In the meantime, the video continues to have wide exposure on other major websites like Yahoo, Flickr, Facebook, and Vimeo.
The Iridoid Difference video was created to inform people—in an interesting and fun way—about the difference between the flavonoids and carotenoids that are found in most superfruit juices, and the 12 unique iridoids that are found in noni fruit. An important difference between them is the fact that the flavonoids and carotenoids in most superfruit juices degrade rapidly after processing, pasteurization, and in excessive light and storage periods–whereas the iridoids in Tahitian Noni Bioactive Beverages remain stable for years after processing. This means that you continue to get the promised benefits of Tahitian Noni Bioactive Beverages for the entire shelf life of the product.
“Interesting that a competitor asked YouTube to pull the video,” stated Jeff Wasden, vice president of Global Marketing for Tahitian Noni International. “Such a strong reaction to the video has brought more attention to it, and actually increased the interest and viewership. TNI has responded to YouTube, and the video should soon be back up.”
To see the video that competitors don’t want consumers to see, go to www.TNI.com/difference.
About the Company
Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including beverages, beauty, and weight loss lines. Tahitian Noni International has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive beverages.
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