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While the Dangers of Sun Exposure are Widely Understood Americans Fall Short of Adequately Protecting Themselves from the Sun
Date:6/15/2009

t level of photo-stabilized broad-spectrum SPF available. "Sunscreens with very high sun protection factors compensate for real-world application habits. They offer consumers a type of insurance against under-application," says Dr. Rigel.

Although misconceptions regarding safe sunscreen application are common and must be addressed, the study was encouraging in that it showed sunscreen users are making an effort to be safe in the summer. Sixty-five percent of sunscreen users reported that they typically use an SPF of 30 or higher and 70% of adult sunscreen users reported that they use more sunscreen today than they did in their 20s. It is the sunscreen user's daily sun protection habits that are more troubling, as the survey results revealed that just 13% apply it every day.

One of the most concerning statistics that the survey found was that the majority (51%) of American adults have never visited a dermatologist. An annual skin exam, coupled with regular self skin checks and daily sun protection habits, is the best way to ensure a lifetime of skin health. That is why NEUTROGENA(R) is providing consumers with a resource where they can receive a free skin cancer screening this summer and learn how to perform a self-check at www.neutrogenaskinhealth.com.

While protecting themselves from the sun, Americans also need to ensure they are receiving the daily recommended amount of vitamin D. According to the NEUTROGENA(R) Sun Protection Survey, 32% of Americans are somewhat concerned that using sunblock will prevent them from getting enough of the essential vitamin D. Although exposure to sunlight helps the body to produce vitamin D, the American Academy of Dermatology warns that vitamin D should not be obtained from unprotected exposure to ultraviolet (UV) radiation(1). Registered Dietitian Elizabeth Somer explains, "
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SOURCE NEUTROGENA
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