Navigation Links
Which ads are winners? Your brain knows better than you do
Date:4/25/2012

, here's an important brain region saying, 'No, spend your money a different way,'" Lieberman said. "If I were deciding on an advertising campaign, I would want to know which ads are activating this region the most that is where I would want to spend my money."

This new research represents "the first thing you could call a neural focus group," Lieberman said.

One reason focus groups can be misleading, he said, is that people often do not know what motivates their own behavior.

"Our brain is built to generate reasons for our actions," Lieberman said, "and we think the reasons we come up with must be true. We believe our own reasons with an intensity that is out of proportion to their accuracy. In this study, we are bypassing people's self-reports and getting at a form of hidden wisdom in the brain.

"We wanted to determine what kind of brain activity serves as the catalyst between people seeing a message and whether they actually change their behavior," he said. "This is the region we identified. We have tested it multiple times, and each time, it has been successful."

John Wanamaker, a 19th-century U.S. department store pioneer, famously said he wasted half the money he spent on advertising, but "the trouble is I don't know which half." Many people since Wanamaker have hoped to predict which advertising campaigns will succeed or fail before committing their advertising dollars.

"We're too late for Wanamaker, but now we have a method for figuring out which ads will succeed," Lieberman said.

The 30 smokers in the study were between the ages of 28 and 69; half were female.

Brain regions associated with thinking analytically have not been consistently associated with whether people change their behavior in these studies, Lieberman said. The medial prefrontal cortex is associated not with analytical thinking but with self-reflection thinking about our own identity as well as what we like
'/>"/>

Contact: Stuart Wolpert
swolpert@support.ucla.edu
310-206-0511
University of California - Los Angeles
Source:Eurekalert

Page: 1 2 3 4

Related medicine news :

1. Rate Regulation for Health Insurance: Obama Administration Should Look to CAs Model Law Which Has Saved Drivers $62 Billion Since 1988
2. Chest X-rays Can Help Predict Which H1N1 Patients Are at Greatest Risk
3. Chest X-rays can help predict which H1N1 patients are at greatest risk
4. New approach which can help to predict neurodegenerative diseases
5. Study identifies factors which predict alcohol use after liver transplantation
6. Researchers identify gene set that shows which patients benefit from chemo after surgery
7. Right or left? Brain stimulation can change which hand you favor
8. Video May Help Predict Which Embryos Will Survive IVF
9. Which comes first: Exercise-induced asthma or obesity?
10. Tomatoes found to contain nutrient which prevents vascular diseases
11. Gene test shows which bladder cancer patients may have cancer spread
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/21/2014)... Texas (PRWEB) September 21, 2014 ... (FDA) in 1996, GSK’s Flovent (fluticasone propionate) is ... It is used for the maintenance treatment of ... now available in two formulations, Diskus and HFA, ... 2004, respectively. Flovent’s active ingredient, fluticasone propionate, can ...
(Date:9/21/2014)... September 21, 2014 High in the ... of disabled and able-bodied athletes rafted the Colorado River, ... ropes course in pursuit of outdoor adventure. At the ... non-profit World T.E.A.M. Sports, disabilities proved to be no ... completed the three stage event. , Each participating team ...
(Date:9/21/2014)... 21, 2014 “Cluster headaches are sometimes ... and difficult to resolve,” said Steve Young of Ew ... of a pain that is more intense.” , “It ... cluster headaches, or migraines, that medical research is pointing ... system,” he added. , Serotonin (5-HT, 5-hydroxytryptamine) is a ...
(Date:9/21/2014)... Owings Mills, Md. (PRWEB) September 21, 2014 ... K-12 school with a coed preschool in Owings Mills, Md., ... toward wellness with Garmin Vivofit bands. GFS is the first ... like steps taken, calories burned and even sleep patterns— as ... , a Baltimore area running and walking specialty chain. The ...
(Date:9/21/2014)... Top10BestSEOHosting.com, a leading review website, has recently announced ... most recommended hosting suppliers for the webmasters worldwide ... , “Don’t waste your time on searching ... hosting companies to you,” the IT manager of ... are the most recommended suppliers for everyone. A ...
Breaking Medicine News(10 mins):Health News:Flovent Asthma Market Sales & SWOT Analysis and Forecasts to 2023 in New Report Available at LifeScienceIndustryResearch.com 2Health News:Flovent Asthma Market Sales & SWOT Analysis and Forecasts to 2023 in New Report Available at LifeScienceIndustryResearch.com 3Health News:Flovent Asthma Market Sales & SWOT Analysis and Forecasts to 2023 in New Report Available at LifeScienceIndustryResearch.com 4Health News:Disabled Athletes Excel at World T.E.A.M. Sports’ Adventure Team Challenge 2Health News:Disabled Athletes Excel at World T.E.A.M. Sports’ Adventure Team Challenge 3Health News:Homeostasis: Equinox Serotonin (5HT) Headache Stories ~ New on the Bryan William Brickner Blog 2Health News:Garrison Forest School Leader in Independent School Wellness Programs 2Health News:Leading Review Website Top10BestSEOHosting.com Unveils The Best Hosting Suppliers In September 2
... Terry releases video statement for Pro-life leaders concerning Dr. ... , WASHINGTON, May 31 The following was ... Background: In 1991, Mr. Terry was arrested by federal ... part in leading the "Summer of Mercy." Mr. Terry,s ...
... patient-tailored approaches may work for skin, stomach and other ... News) -- In a new study, patients with ... their own cancer cells went more than 44 months ... who didn,t get the vaccine. , The vaccine trial ...
... that the first clinical series using the SlimLine GI ... Chicago May 30-June 4th entitled:Holmium-YAG Laser Lithotripsy in the ... Cholangioscopy (SPYGLASS): a Multi-Center Experience. The presentation reports on ... and impacted stones in 18 of the 31 patients. ...
... The American Society for Gastrointestinal Endoscopy (ASGE) will honor important ... ASGE Crystal Awards on Sunday, May 31. Hosted by ASGE ... 6:30 p.m. at Navy Pier in Chicago. , Held ... Awards symbolize the finest in leadership, research and scientific pursuit. ...
... Impac Software joined the National Cancer Registrars Association,s (NCRA) ... of the Seventh Annual Impac Software-JRM Best Paper Award. ... official journal of the NCRA, partnered on this award ... registry field throughout 2008. The awards were ...
... menstruating, supplements boost vascular function, study finds , , ... acid supplementation improved vascular function in young female ... intake was lower than their energy output, researchers ... may decrease cardiovascular risk and also improve performance ...
Cached Medicine News:Health News:'Dr. Tiller was a mass murderer; states Randall Terry. 'We must not flinch or waver in our rhetoric or our actions.' 2Health News:Immune-Based Lymphoma Treatment Shows Promise 2Health News:Immune-Based Lymphoma Treatment Shows Promise 3Health News:Immune-Based Lymphoma Treatment Shows Promise 4Health News:Immune-Based Lymphoma Treatment Shows Promise 5Health News:Lumenis(R) Presents the SlimLine(TM) GI Laser Fiber: The Latest Advancement in Laser Lithotripsy for Gastroenterology 2Health News:Lumenis(R) Presents the SlimLine(TM) GI Laser Fiber: The Latest Advancement in Laser Lithotripsy for Gastroenterology 3Health News:Lumenis(R) Presents the SlimLine(TM) GI Laser Fiber: The Latest Advancement in Laser Lithotripsy for Gastroenterology 4Health News:ASGE and ASGE Foundation hold Crystal Awards Dinner as part of Digestive Disease Week 2Health News:ASGE and ASGE Foundation hold Crystal Awards Dinner as part of Digestive Disease Week 3Health News:ASGE and ASGE Foundation hold Crystal Awards Dinner as part of Digestive Disease Week 4Health News:ASGE and ASGE Foundation hold Crystal Awards Dinner as part of Digestive Disease Week 5Health News:ASGE and ASGE Foundation hold Crystal Awards Dinner as part of Digestive Disease Week 6Health News:ASGE and ASGE Foundation hold Crystal Awards Dinner as part of Digestive Disease Week 7Health News:National Cancer Registrars Association and Impac Software Announce Best Paper Award Recipients 2Health News:Women Who Run May Benefit From Extra Folic Acid 2
(Date:9/20/2014)... OTTAWA , Sept. 20, 2014 /CNW/ - The issue: ... voluntarily recalling all lots of its Mylan-Nitro Spray 0.4 mg/metered ... is part of the pump component. A ... delivery of nitroglycerin to the patient. This defect may lead ... fact they are unable to access it. Not receiving nitroglycerin ...
(Date:9/19/2014)... HILL, N.C. , Sept. 19, 2014 /PRNewswire/ ... role in forging relationships with key opinion leaders ... market and competition. Despite the critical nature of ... created many challenges, including altering the landscape for ... According to research, the oversight responsibility ...
(Date:9/19/2014)... , Sept. 19, 2014 Harwood Feffer LLP ... board of directors of PDL BioPharma, Inc. ("PDL" or ... the board has breached its fiduciary duties to shareholders ... September 16, 2014, the Company disclosed: "On September 11, ... accounting firm, Ernst & Young LLP ("EY"), that it ...
Breaking Medicine Technology:Advisory - Mylan Pharmaceuticals recalling nitroglycerin spray due to defective pump 2Role of Medical Science Liaisons Shifting in Healthcare Industry 2Harwood Feffer LLP Announces Investigation of PDL BioPharma, Inc. 2
... to use, the Gel XL Ultra includes all ... The unit is compact, requiring a minimal amount ... a tangled mess of leads and cords on ... and convenience, the power supply can detect when ...
... has a centimeter ruler etched into the gel ... It includes apparatus, connecting cables, three 7x10 cm ... and three 14-well combs. The Chameleon can accomodate ... electrophoresis of a maximum of 120 samples with ...
... (patented) provides unparalleled reproducibility, speed and convenience ... combination with Elchrom Scientific AG ready-to-use gels ... a regular submarine plus a vertical or ... it is possible to get the best ...
... gels offer many advantages for nucleic acid ... for the molecular biologist. Agarose gels are ... These gels allow sample underlaying and prevent ... sample well dehydration. Horizontal systems are more ...
Medicine Products: