Navigation Links
Which ads are winners? Your brain knows better than you do
Date:4/25/2012

, here's an important brain region saying, 'No, spend your money a different way,'" Lieberman said. "If I were deciding on an advertising campaign, I would want to know which ads are activating this region the most that is where I would want to spend my money."

This new research represents "the first thing you could call a neural focus group," Lieberman said.

One reason focus groups can be misleading, he said, is that people often do not know what motivates their own behavior.

"Our brain is built to generate reasons for our actions," Lieberman said, "and we think the reasons we come up with must be true. We believe our own reasons with an intensity that is out of proportion to their accuracy. In this study, we are bypassing people's self-reports and getting at a form of hidden wisdom in the brain.

"We wanted to determine what kind of brain activity serves as the catalyst between people seeing a message and whether they actually change their behavior," he said. "This is the region we identified. We have tested it multiple times, and each time, it has been successful."

John Wanamaker, a 19th-century U.S. department store pioneer, famously said he wasted half the money he spent on advertising, but "the trouble is I don't know which half." Many people since Wanamaker have hoped to predict which advertising campaigns will succeed or fail before committing their advertising dollars.

"We're too late for Wanamaker, but now we have a method for figuring out which ads will succeed," Lieberman said.

The 30 smokers in the study were between the ages of 28 and 69; half were female.

Brain regions associated with thinking analytically have not been consistently associated with whether people change their behavior in these studies, Lieberman said. The medial prefrontal cortex is associated not with analytical thinking but with self-reflection thinking about our own identity as well as what we like
'/>"/>

Contact: Stuart Wolpert
swolpert@support.ucla.edu
310-206-0511
University of California - Los Angeles
Source:Eurekalert

0

GOOD

Page: 1 2 3 4

Related medicine news :

1. Rate Regulation for Health Insurance: Obama Administration Should Look to CAs Model Law Which Has Saved Drivers $62 Billion Since 1988
2. Chest X-rays Can Help Predict Which H1N1 Patients Are at Greatest Risk
3. Chest X-rays can help predict which H1N1 patients are at greatest risk
4. New approach which can help to predict neurodegenerative diseases
5. Study identifies factors which predict alcohol use after liver transplantation
6. Researchers identify gene set that shows which patients benefit from chemo after surgery
7. Right or left? Brain stimulation can change which hand you favor
8. Video May Help Predict Which Embryos Will Survive IVF
9. Which comes first: Exercise-induced asthma or obesity?
10. Tomatoes found to contain nutrient which prevents vascular diseases
11. Gene test shows which bladder cancer patients may have cancer spread
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/18/2013)... (May 18, 2013) A ground-breaking advance in ... according to research presented today at Digestive Disease ... minimal withdrawal time for colonoscopies and exploring safer ... colonoscopy, doctors use a device called a colonoscope ... colorectal cancer allows a doctor to look for ...
(Date:5/18/2013)... York (PRWEB) May 18, 2013 ... mesh products continue to move forward in a consolidated ... Bernstein Liebhard LLP reports. According to a notice on ... the Ethicon pelvic mesh litigation will be held on ... complaints have been filed in the proceeding on behalf ...
(Date:5/18/2013)... HealthDay Reporter , , FRIDAY, May 17 (HealthDay News) -- It ... but new research shows that college women are more likely ... than are college men. Much of this difference ... on a weekly basis is much lower for women than ... for men. But, there,s good reason for that difference. Women ...
(Date:5/18/2013)... After working diligently for months and putting in a ... integration of the fitment specs for the redesigned 2012 Hyundai ... the automobile market with its extraordinary features and unique combination ... the latest entry in the size it up ... year 2013. , Aptly suiting its name, 2012 Hyundai ...
(Date:5/18/2013)... DC (PRWEB) May 18, 2013 Family Magazine ... designation for excellence by Follow Media Consulting, Inc. in the ... signifies the continued commitment and dedication of the areas best ... , No one knows parenting better than Brenda Hyde, a ... is to help parents know about the vast resources available ...
Breaking Medicine News(10 mins):Health News:New colonoscope provides ground-breaking view of colon 2Health News:New colonoscope provides ground-breaking view of colon 3Health News:New colonoscope provides ground-breaking view of colon 4Health News:Transvaginal Mesh Lawsuits: Bernstein Liebhard LLP Notes Upcoming Case Management Conference in New Jersey Ethicon Pelvic Mesh Litigation 2Health News:Transvaginal Mesh Lawsuits: Bernstein Liebhard LLP Notes Upcoming Case Management Conference in New Jersey Ethicon Pelvic Mesh Litigation 3Health News:College Women More Prone to Problem Drinking Than Men: Study 2Health News:College Women More Prone to Problem Drinking Than Men: Study 3Health News:Renowned Rim Fitments Provider SizeItUp Launched Database Integrations for the 2012 Hyundai Genesis 2Health News:Summer Camps in DC "Best of the Best" Awarded to Family Magazine of Washington DC for Excellence by Follow Media Consulting, Inc. 2
... -- Alcohol use by American teens has dropped to historic ... believe it,s a dangerous drug, according to an annual national ... and the University of Michigan. The nationally representative survey ... 400 public and private schools found a continuing trend of ...
... GURGAON, Delhi (NCR), India -- Vishwa Mohan Katoch, M.D., ... India: Future Directions" at the AACR International Conference on ... Therapy, Dec. 13-16, 2011, in Gurgaon, Delhi (NCR), India. ... India Department of Health Research and director-general of the ...
... cancers worldwide. Kaposi,s sarcoma herpesvirus (KSHV) is an etiological ... lymphoproliferative malignancies. KS is the most common cancer in ... cancer deaths in many subequatorial African countries as a ... of Biotechnology and Research Programs Unit (Genome-Scale Biology) at ...
... and the Management Sciences (INFORMS) today announced the award ... Medal to Dr. Don N. Kleinmuntz, President and co-founder ... web-based financial analytics and performance management software tools used ... their financial planning, budgeting, and reporting processes. , ...
... News) --,A new study finds that two out of ... hands. Researchers gave seven scenarios to 85 third-year ... asked them to identify which of the situations required ... correctly identified the five scenarios that required hand hygiene: ...
... conducted by researchers at Boston University School of Medicine ... house dust extract (HDE) causes pulmonary inflammation that aggravates ... PhD, professor of pathology, was published in the December ... and was selected by the editorial board as the ...
Cached Medicine News:Health News:Alcohol Use Down, Pot Use Up Among U.S. Teens 2Health News:KS-herpesvirus induces reprogramming of lymphatic endothelial cells to invasive mesenchymal cells 2Health News:INFORMS presents Ramsey Medal to health care financial analytics executive Don Kleinmuntz 2
(Date:5/17/2013)... 2013  Boehringer Ingelheim will contribute to advancing ... American Thoracic Society International Conference (ATS 2013) in ... – 22. Data will highlight research ... of chronic obstructive pulmonary disease (COPD) [Spiriva® HandiHaler® ... compounds for asthma, idiopathic pulmonary fibrosis (IPF) and ...
(Date:5/17/2013)... 2013 Oramed Pharmaceuticals Inc. (NASDAQCM: ... delivery systems, announced today that the United States Food ... New Drug application(IND) for ORMD-0801, its oral insulin capsule. ... FDA clearance to proceed," stated Nadav Kidron ... a major milestone for Oramed and we look forward ...
(Date:5/16/2013)... CHICAGO, Ill. and MECHELEN, Belgium ... (Euronext: GLPG) and AbbVie (NYSE: ABBV ) ... collaboration to include Crohn,s disease.  Galapagos will fund and ... is designed to facilitate rapid progression into Phase 3.  ... 2015, AbbVie will pay Galapagos $50 million.  The terms ...
Breaking Medicine Technology:Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 2Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 3Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 4Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 5Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 6Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 7Boehringer Ingelheim to Present 17 Abstracts at the Annual American Thoracic Society International Conference 8Oramed Receives FDA Clearance to Initiate Oral Insulin Trials in the U.S. 2Oramed Receives FDA Clearance to Initiate Oral Insulin Trials in the U.S. 3AbbVie and Galapagos Extend GLPG0634 Collaboration to Include Crohn's Disease 2AbbVie and Galapagos Extend GLPG0634 Collaboration to Include Crohn's Disease 3AbbVie and Galapagos Extend GLPG0634 Collaboration to Include Crohn's Disease 4AbbVie and Galapagos Extend GLPG0634 Collaboration to Include Crohn's Disease 5AbbVie and Galapagos Extend GLPG0634 Collaboration to Include Crohn's Disease 6
... couples to create page on Pinktimeline.com to receive £50 ... have launched a fundraising resource on their website, http://www.pinktimeline.com ... for associated costs. Couples can create a private fundraising page ... raise funds for specialty consultations, fertility treatments or even to ...
... 25, 2011 INNOPHARMA LLC announced today FDA approval of ... generic equivalent of Zyprexa® injection). As the developer ... with Sandoz Inc., pursuant to which Sandoz will sell, market ... About INNOPHARMA: INNOPHARMA is ...
Cached Medicine Technology:First Response Launches IVF Fundraising Resource for Those Trying for a Baby 2First Response Launches IVF Fundraising Resource for Those Trying for a Baby 3
... objective and high power negative lens delivering ... true benefit of this system is ease ... is made possible due to a superior ... bar and individual interpupillary adjustment provides stability ...
... 23 gauge thin wall irrigation. 25 ... degree shaft 10 mm from tip ... mm behind aspiration tip. Side taper ... (18.1 inches) of silicone tubing (N5941 ...
... with five legs for extra stability. Adjustable ... vertical travel 6"). 2" ball bearing swivel ... retardant upholstery, available in black vinyl as ... Top of the range pneumatic stool with ...
Lacrimal Cannulas, 26 g. curved. Overall length 29 mm. 5/box....
Medicine Products: