Navigation Links
When a salad is not a salad: Why are dieters easily misled by food names?
Date:4/19/2011

Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that are labeled as healthy, according to a new study in the Journal of Consumer Research. It seems dieter focus on food names can work to their disadvantage.

"Keeping your weight-loss goal in mind as you scan the lunch menu at a caf, you are careful to avoid pasta selections and instead order from the list of salad options," write authors Caglar Irmak (University of South Carolina), Beth Vallen (Loyola University), and Stefanie Rosen Robinson (University of South Carolina). "But before you congratulate yourself for making a virtuous selection, you might want to consider whether your choice is a salad in name only."

These days, restaurant salads can include ingredients that dieters would be likely to avoid (meats, cheeses, breads, and pasta). Potato chips are labeled "veggie chips," milkshakes are called "smoothies," and sugary drinks are named "flavored water." Why are dieters, who are supposedly more attuned to healthy foods, likely to be confused by these labels?

"Over time, dieters learn to focus on simply avoiding foods that they recognize as forbidden based on product name," the authors explain. "Thus, dieters likely assume that an item assigned an unhealthy name (for example, pasta) is less healthy than an item assigned a healthy name (for example, salad), and they do not spend time considering other product information that might impact their product evaluations." Non-dieters do not learn to avoid foods based on names and, given that they are not focused on healthful eating, are more likely to dismiss cues that imply healthfulness, including name.

Participants in one study were presented with a mixture of vegetables, pasta, salami, and cheese, served on a bed of fresh romaine lettuce. The item was either identified as "salad" or "pasta." When it was called pasta, dieters perceived it as less healthy. In another study, participants were given samples of a product, which was labeled either "fruit chews" or "candy chews." "Dieters perceived the item with an unhealthy name (candy chews) to be less healthful and less tasty than non-dieters," the authors write. As a result, dieters consumed more of the confections when they were called "fruit chews."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Chiquita Announces Support for School Salad Bar Campaign
2. Revolution with a salad spinner
3. To Eat More Fruit, Picture a Fruit Salad
4. Brilliance Weight Loss Takes Dieters Beyond Trendy Low Fat Diets
5. LogMatrix Log Management Solution Easily Supports Customer's Extreme Scalability and Data Retrieval Requirements
6. SIDS surprise: Study finds that infant boys are more easily aroused from sleep than girls
7. Young Kids Easily Trust What Theyre Told: Study
8. Flu Spreads Easily in High Schools, Study Suggests
9. FSU researchers helping electric-wheelchair users move more easily
10. Skin Infections Can Spread Easily Among Athletes
11. MIT scientists identify new H1N1 mutation that could allow virus to spread more easily
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 , ... Lori R. Somekh, ... member of ElderCounsel, a national organization of elder law and special needs planning attorneys. ... and rules. It also provides a forum to network with elder law attorneys nationwide,” ...
(Date:10/13/2017)... ... , ... Ellevate Network, the leading network for professional women, brought together some ... at their inaugural Summit in New York City in June. The event was livestreamed ... over 3 million. To watch the Mobilize Women video, click here . ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... Software Development, has been awarded a contract by the Center for Medicare and ... aims to accelerate the enterprise use of Agile methodologies in a consistent and ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... are now treating sleep apnea using cutting-edge Oventus O2Vent technology. As ... serious sleep disorder characterized by frequent cessation in breathing. Oral appliances can offer ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of Medical Informatics (ACMI) ... FACMI, during the Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s ... Morris F. Collen, a pioneer in the field of medical informatics, this prestigious award ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... Calif. , Oct. 11, 2017  BioPharmX Corporation ... scientific team that developed an innovative way to use ... of the delivery of new drugs. ... Fall Clinical Dermatology Conference will show how researchers from ... Hospital, Harvard Medical School used a suite of imaging ...
(Date:10/10/2017)... , Oct. 10, 2017   West Pharmaceutical Services, ... solutions for injectable drug administration, today shared the results ... Adapter for improving the intradermal administration of polio vaccines. ... Vaccination Summit in May 2017 by Dr. Ondrej ... Department, World Health Organization (WHO), and recently published in ...
(Date:10/4/2017)... LAWRENCE, Mass. , Oct. 4, 2017 /PRNewswire/ ... developer of single-use, self-contained, illuminating medical devices, today ... National Health Surveillance Agency (or Agência Nacional ... ®. The first single-use, cordless surgical retractor with ... ONETRAC provides optimal access, illumination and exposure of ...
Breaking Medicine Technology: