Navigation Links
When a salad is not a salad: Why are dieters easily misled by food names?
Date:4/19/2011

Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that are labeled as healthy, according to a new study in the Journal of Consumer Research. It seems dieter focus on food names can work to their disadvantage.

"Keeping your weight-loss goal in mind as you scan the lunch menu at a caf, you are careful to avoid pasta selections and instead order from the list of salad options," write authors Caglar Irmak (University of South Carolina), Beth Vallen (Loyola University), and Stefanie Rosen Robinson (University of South Carolina). "But before you congratulate yourself for making a virtuous selection, you might want to consider whether your choice is a salad in name only."

These days, restaurant salads can include ingredients that dieters would be likely to avoid (meats, cheeses, breads, and pasta). Potato chips are labeled "veggie chips," milkshakes are called "smoothies," and sugary drinks are named "flavored water." Why are dieters, who are supposedly more attuned to healthy foods, likely to be confused by these labels?

"Over time, dieters learn to focus on simply avoiding foods that they recognize as forbidden based on product name," the authors explain. "Thus, dieters likely assume that an item assigned an unhealthy name (for example, pasta) is less healthy than an item assigned a healthy name (for example, salad), and they do not spend time considering other product information that might impact their product evaluations." Non-dieters do not learn to avoid foods based on names and, given that they are not focused on healthful eating, are more likely to dismiss cues that imply healthfulness, including name.

Participants in one study were presented with a mixture of vegetables, pasta, salami, and cheese, served on a bed of fresh romaine lettuce. The item was either identified as "salad" or "pasta." When it was called pasta, dieters perceived it as less healthy. In another study, participants were given samples of a product, which was labeled either "fruit chews" or "candy chews." "Dieters perceived the item with an unhealthy name (candy chews) to be less healthful and less tasty than non-dieters," the authors write. As a result, dieters consumed more of the confections when they were called "fruit chews."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Chiquita Announces Support for School Salad Bar Campaign
2. Revolution with a salad spinner
3. To Eat More Fruit, Picture a Fruit Salad
4. Brilliance Weight Loss Takes Dieters Beyond Trendy Low Fat Diets
5. LogMatrix Log Management Solution Easily Supports Customer's Extreme Scalability and Data Retrieval Requirements
6. SIDS surprise: Study finds that infant boys are more easily aroused from sleep than girls
7. Young Kids Easily Trust What Theyre Told: Study
8. Flu Spreads Easily in High Schools, Study Suggests
9. FSU researchers helping electric-wheelchair users move more easily
10. Skin Infections Can Spread Easily Among Athletes
11. MIT scientists identify new H1N1 mutation that could allow virus to spread more easily
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/6/2016)... ... 2016 , ... US Sports Camps has collaborated with State Rugby Organization (SRO), ... this summer. Employing world-class rugby figures, including former Team USA players and college coaches, ... key fundamentals, match play, fitness and more. , “US Sports Camps is honored to ...
(Date:5/6/2016)... Grants Pass, OR (PRWEB) , ... May 06, 2016 , ... ... the eyes. In other seasons, when the weather is too cold, dry or hot, ... weather, the eyes can actually absorb moisture from the surrounding air. There’s only one ...
(Date:5/6/2016)... New York, NY (PRWEB) , ... May 06, 2016 , ... ... Pelagos Hotel & Resort on the north end of the island close to the ... from July 17th- August 10th 2016. , “We continue to have an amazing ...
(Date:5/6/2016)... , ... May 06, 2016 , ... ... online provider of career-focused education and corporate training, and the National Military Family ... to announce Maritza Aquino as the second full-tuition scholarship recipient of 2016. ...
(Date:5/5/2016)... ... ... TransWipe Volume 3 is a set of 30 professional transition animations created ... two video clips to instantly add a unique transition to any Final Cut Pro ... orientation options. TransWipe Volume 3 is a Final Cut Pro X exclusive plugin. , ...
Breaking Medicine News(10 mins):
(Date:5/5/2016)... 5, 2016 Progra m m ... of Oxitec , s mosquito in ... by 96 %   Oxitec and ... to fight wild Aedes aegypti, the dangerous mosquito that spreads dengue, ... of Grand Cayman .  MRCU, a global leader in mosquito ...
(Date:5/5/2016)... Research and Markets has announced the addition ... EU Markets"  report to their offering.  ,     (Logo: http://photos.prnewswire.com/prnh/20160330/349511LOGO ... the current Positron Emission Tomography (PET) scanner and cyclotron install ... includes France , Germany ... and the United Kingdom . Along ...
(Date:5/5/2016)... , May 5, 2016 ... addition of the  "Europe Thalassaemia Market and ... their offering.       (Logo: ... Europe Thalassaemia Market and Competitive Landscape Highlights ... pipeline products, Thalassaemia epidemiology, Thalassaemia market valuations ...
Breaking Medicine Technology: