Navigation Links
When a salad is not a salad: Why are dieters easily misled by food names?

Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that are labeled as healthy, according to a new study in the Journal of Consumer Research. It seems dieter focus on food names can work to their disadvantage.

"Keeping your weight-loss goal in mind as you scan the lunch menu at a caf, you are careful to avoid pasta selections and instead order from the list of salad options," write authors Caglar Irmak (University of South Carolina), Beth Vallen (Loyola University), and Stefanie Rosen Robinson (University of South Carolina). "But before you congratulate yourself for making a virtuous selection, you might want to consider whether your choice is a salad in name only."

These days, restaurant salads can include ingredients that dieters would be likely to avoid (meats, cheeses, breads, and pasta). Potato chips are labeled "veggie chips," milkshakes are called "smoothies," and sugary drinks are named "flavored water." Why are dieters, who are supposedly more attuned to healthy foods, likely to be confused by these labels?

"Over time, dieters learn to focus on simply avoiding foods that they recognize as forbidden based on product name," the authors explain. "Thus, dieters likely assume that an item assigned an unhealthy name (for example, pasta) is less healthy than an item assigned a healthy name (for example, salad), and they do not spend time considering other product information that might impact their product evaluations." Non-dieters do not learn to avoid foods based on names and, given that they are not focused on healthful eating, are more likely to dismiss cues that imply healthfulness, including name.

Participants in one study were presented with a mixture of vegetables, pasta, salami, and cheese, served on a bed of fresh romaine lettuce. The item was either identified as "salad" or "pasta." When it was called pasta, dieters perceived it as less healthy. In another study, participants were given samples of a product, which was labeled either "fruit chews" or "candy chews." "Dieters perceived the item with an unhealthy name (candy chews) to be less healthful and less tasty than non-dieters," the authors write. As a result, dieters consumed more of the confections when they were called "fruit chews."


Contact: Mary-Ann Twist
University of Chicago Press Journals

Related medicine news :

1. Chiquita Announces Support for School Salad Bar Campaign
2. Revolution with a salad spinner
3. To Eat More Fruit, Picture a Fruit Salad
4. Brilliance Weight Loss Takes Dieters Beyond Trendy Low Fat Diets
5. LogMatrix Log Management Solution Easily Supports Customer's Extreme Scalability and Data Retrieval Requirements
6. SIDS surprise: Study finds that infant boys are more easily aroused from sleep than girls
7. Young Kids Easily Trust What Theyre Told: Study
8. Flu Spreads Easily in High Schools, Study Suggests
9. FSU researchers helping electric-wheelchair users move more easily
10. Skin Infections Can Spread Easily Among Athletes
11. MIT scientists identify new H1N1 mutation that could allow virus to spread more easily
Post Your Comments:
(Date:11/30/2015)... DC (PRWEB) , ... November ... ... Inc. (AIS) is pleased to announce the speakers for “Value-Based Payer-Provider Partnerships: ... lessons learned from three innovative value-based care arrangements: Essentia Health and UCare, ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... around Novus’ TIGR® Matrix Surgical Mesh technology for soft tissue repair in the ... Matrix is a long-term resorbable surgical mesh intended to support and reinforce soft ...
(Date:11/30/2015)... Puerto Rico (PRWEB) , ... November 30, 2015 , ... ... active part of the San Juan Beauty Show held on November 8th and 9th ... was attended by media personalities, hair artists, renowned beauticians and top of the line ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... are pleased to announce their strategic partnership at the Radiological Society of ... Service, Inc., and Winscribe, global providers of cutting-edge dictation and speech-enabled documentation ...
(Date:11/30/2015)... ... 30, 2015 , ... World Patent Marketing , a ... household invention that provides an economical and easy way of gaining customized curtains. ... at 2.6%," says Scott Cooper, CEO and Creative Director of World Patent Marketing. ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... Cumberland Pharmaceuticals (CPIX), today announced that A.J. Kazimi ... December 3, 2015. TIME: 3:15p.m. ET LINK: ... --> DATE: Thursday, December ... --> --> This will ... to ask the company questions in real-time - both in ...
(Date:11/30/2015)... Nov. 30, 2015 Varian Medical Systems (NYSE: VAR ... educational partnership with Apollo Hospitals Group, the largest hospital chain in ... help train radiation technologists in the country. The MoU was signed ... Knowledge, and Ashok Kakkar , Varian,s India ... India , Varian intends to deploy its Access ...
(Date:11/30/2015)... , November 30, 2015 PFE ... at up to 10 G protein-coupled receptor (GPCR) targets ... to research and develop potential new medicines directed at ... multiple therapeutic areas. --> Heptares Therapeutics ("Heptares"), ... and wholly-owned subsidiary of Sosei Group Corporation ("Sosei"; TSE ...
Breaking Medicine Technology: