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When It Comes to a Mate, Beauty Can't Be Beat
Date:2/14/2008

ickier about looks. What's more, both men and women preferred to step up a notch -- seeking to date someone "moderately" more attractive than themselves, so long as it wasn't someone "overwhelmingly" out of their league.

And following the online tally -- in their own speed-dating experiment -- the researchers also found that people of varying attractiveness seemed to use different criteria when assessing mate potential. While the more attractive individuals placed a greater emphasis on looks during date selection, less attractive men and women put more weight on other traits, such as sense of humor, likeability, and intelligence.

"This suggests that less attractive people are strategic, rather than deluded," Lee said.

More information

For more on physical attractiveness, visit Colorado State University.



SOURCES: Paul W. Eastwick, Ph.D. candidate, department of psychology, Northwestern University, Evanston, Ill.; Leonard Lee, Ph.D., assistant professor, marketing division, Columbia Business School, Columbia University, New York City; February 2008, Journal of Personality and Social Psychology; Psychological Science


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