Navigation Links
What sells better... Flying Pigs or Dancing Dogs? ClickIQ, Inc. introduces DesignIQ, to take the guesswork out of design decisions.
Date:12/18/2012

Minneapolis, MN (PRWEB) December 18, 2012

“DesignIQ was developed out of necessity to fill a specific need,” said Robert Boese, VP Operations for ClickIQ. “ClickIQ does custom concept testing on a regular basis for many of our clients, what makes DesignIQ different is that we have created a modifiable template solution that mirrors our custom surveys in every way, except DesignIQ focuses purely on design concepts and intent to purchase. Each DesignIQ study is very targeted and succinct, yet comprehensive, giving our clients actionable design insights at a tremendous value. The designer, sales executive, merchandise manager and buyer can use the results report, complete with an “at a glance” graphic summary, to immediately check key results and finalize a design assortment with a high degree of confidence.”

Ken Haffner, CEO of Holoma Inc. worked closely with ClickIQ during the development and testing phase of DesignIQ. Haffner stated, “Our clients are looking for ways to validate design choices…to help limit the inherent financial risks marketers face when a product fails to perform. Retail chains expect considerable markdown support from their vendors, which can severely impact profitability. DesignIQ gives our clients valid data from the very target consumer our clients want to reach. As a turnkey solution, DesignIQ delivers valid, actionable data presented in a comprehensive research report.”

DesignIQ features and benefits:

  • Provides a custom study based off a proven formula to engage respondents and deliver data with guaranteed level of integrity
  • Identifies and reaches relevant shoppers/consumers to interview
o Have purchased or likely to purchase similar and/or related products
o Interested in similar and/or related designs to be tested
  • Provides actionable insights about consumers preference(s) on a set of given designs for a specific product/item.
  • Analyzes findings and delivers a concise yet comprehensive report

Haffner further explained, “There are hundreds of products with a strong sales history, where the determining success factor is the design of the product. Consider placemats, shower curtains, stickers, dinnerware, graphic t-shirts, top of bed, coffee mugs, stationery, gift wrap and greeting cards, home and seasonal décor, oven mitts and aprons and on and on. We already know these products sell and how to price, package and merchandise them. The only variable that can impact success is the design. Will this blue dog sell better than this red dog? Will this dancing dog sell better than this flying pig? DesignIQ takes out the guesswork.”

About ClickIQ
ClickIQ, Inc., based in Minneapolis, Minnesota, is an award-winning market research firm that employs fully integrated online management tools, a proprietary consumer panel, and skilled market research analysts to deliver quantitative consumer and shopper insights to some of the best known and most respected companies across the U.S.

About Holoma
Holoma, Inc. is a full service Consumer Product Workshop servicing marketers and manufacturers in multiple retail trade channels. Holoma provides strategic planning, brand development, product conception, market research, product design, manufacturing, packaging and merchandising, marketing support and sales planning, management and execution. Holoma specializes in Home Décor, Arts & Crafts, Office and Stationery, Housewares and Automotive, Gift and Specialty Food.

Read the full story at http://www.prweb.com/releases/2012/12/prweb10234704.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Simplus Technologies Announces First Update on its Fear of Flying App for Turbulence Called Turbcast
2. Cox Pools Introduces "Simplicity of Pool Purchase" Concept
3. Garland Canada Introduces White-Stallion® All-Purpose Primer for Metal Roofs
4. MULTIVAC, Inc. Introduces Vacuum Pouches and Boil-in-Bags
5. Top New Jersey Cosmetic Surgeon Dr. Michael Macri Introduces First and Only Liposuction Center to the New Jersey & New York area
6. Blueline Products Introduces Lean 6x Fat Burning Formula that Helps Lose 3-6% Fat in 14 Days
7. Diet Reviews Website 4maximumhealth.com Introduces Lucrative Savings on Popular Diet and Exercising Programs to Help People Stay Fit in the New Year
8. hCGTreatments / Diet Doc hCG Diets & Weight Loss Plans Introduces New hCG Diet Plan, Safer than Surgery with Equal Weight Loss Results
9. hCGTreatments / Diet Doc hCG Diets & Weight Loss Plans Introduces Advanced hCG Diet for Fast Weight Loss
10. Society of Diagnostic Medical Sonography Foundation introduces Sonography Research Institute
11. Fitness 4 Home Online Introduces the Saber Strength Adjustable Weight Systems
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/10/2019)... ... , ... AltMed Florida , one of the fastest growing Medical Marijuana ... opening of its second MÜV™ Medical Cannabis Dispensary on the First Coast – scheduled ... Beach. , Located at Beach Plaza Shopping Center at the corner of Beach Boulevard ...
(Date:10/8/2019)... ... 2019 , ... Safe Harvest soups in glass jars launch ... Roundy’s, Smiths and Dillons. , Safe Harvest reinvented classic soup recipes to make ... fresh taste is paramount for us,” says Bryan Boches, co-founder of Safe Catch. ...
(Date:10/8/2019)... , ... October 08, 2019 , ... Dr. Amir HagShenas ... in San Jose, CA experience relief from this common and treatable condition. Dr. HagShenas’ ... to save adults from living with uncomfortable symptoms, including tender and bleeding gums, and ...
(Date:10/8/2019)... ... October 08, 2019 , ... PotentiaMetrics, an Austin, TX based ... Chief Medical Officer. Dr. Henderson will be responsible for the development and management ... served as Chair of both the Informatics Governance and the Inpatient Clinical Informatics ...
(Date:10/8/2019)... ... ... Smile Brands Inc. has been named one of the happiest companies in the ... support organization with nearly 440 affiliated practices across 18 states, has a deeply rooted ... is the latest in a series of accolades the company has received ...
Breaking Medicine News(10 mins):
(Date:10/15/2019)... , ... October 14, 2019 ... ... LP2 linearity and calibration verification kit, for Roche cobas® analyzers, Order No. ... Apolipoprotein B (Apo-B). Each VALIDATE® LP2 kit, liquid, ready-to-use, and prepared ...
(Date:10/15/2019)... ... October 14, 2019 , ... An October 4 article on ... correlation between tooth loss and heart disease. The researchers found that individuals between 40 ... of also having heart-related problems, compared to just seven percent for those who never ...
(Date:10/11/2019)... ... October 11, 2019 , ... ... 13, 2019, to recognize the dedication, compassion and quality patient outcomes achieved by ... providing a unique and vital link between patients, providers and payers to improve ...
Breaking Medicine Technology: